The Beauties | Beautycon x Shea Moisture2019-03-17T15:34:40+00:00
The Beauties | Beautycon + Shea Moisture
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Do you remember the first time you really felt beautiful? And we don’t mean the last time you looked in the mirror and liked how a new lip color looked on you. If you take yourself back to the last time you really felt beautiful, maybe you remember also feeling proud of yourself. Proud of the parts of you that were “different”.

We’ve never tried to define the word beauty, because really, who can? We have, however, always championed an un-defining of beauty, of individuality, innovation and the beautifully imperfect.

Beautycon + Shea Moisture


Noor Tagouri

Journalist and Activist

For Her

Beauty &

Noor embraces her vulnerability with the kind of bravery we find utterly beautiful. Using her platforms as a journalist, activist, motivational speaker and documentary producer, the celebrated TEDx talker and first Muslim, hijab-wearing woman to appear in Playboy unites social justice and art for exceptional storytelling.

Tokyo Stylez

Wig Connoisseur and Entrepreneur

For His

Beauty &

Tokyo is the hair apparent when it comes to all things coiffed and tressed as he pushes boundaries to reveal the inner and outer beauty that exists in everyone. His custom to-die-for extensions and wigs has him a celeb client list boasting Naomi Campbell, Karrueche Tran, Kylie Jenner, Rihanna & more.

Kheris Rogers

Activist and Designer

For Her

Beauty &

Kheris may only be 12-years-old, but she's already checked off Youngest Person to Show During Fashion Week. Her fly Flexin' in My Complexion clothing line is also an empowering movement — one designed for POC (who include but aren't limited to Alicia Keys and Lupita Nyong'o) to feel confident and beautiful in the collective triumph against bullying and colorism.

Mama Cāx

Motivational Speaker and Model

For Her

Beauty &

Mama Cāx is a model, activist and blogger who advocates for body positivity. A cancer survivor who lost her right leg with an amputation at her hip, she recently graced the cover of Teen Vogue with two other inspiring beauties to discuss self acceptance with style and the gorgeous, contagious attitude of loving her body "no matter what society deems as flaws."

Carolina Contreras

Self-image Activist and Social Entrepreneur

For Her

Beauty &

Carolina is something of a shamanic hair goddess to those blessed with curly locks and tired of the pressure to relax their tresses. Championing the natural hair movement, she opened Miss Rizos, the premier all-natural hair salon in the Dominican Republic to help normalize hair born with body within the Latinx community.

Flaviana Matata

Supermodel and Philanthropist

For Her

Beauty &

Flaviana is a model, entrepreneur, activist and philanthropist who has strutted runways for the likes of Vivienne Westwood, Jason Wu, Tory Burch, Tommy Hilfiger and Rachel Roy. While representing her home country of Tanzania, she dazzled, making history as the first Miss Universe contestant to compete with a shaved head. Today, Flaviana runs a non-profit that empowers young Tanzanian women through educational training and micro-financing.

Guest Performance by


When the end of Summer hits, the desire to rewind time kicks in, reliving every magical moment from the season’s past. It’s a vibe that newcomer DaniLeigh has managed to encapsulate in her debut EP Summer With Friends, coming soon. The 22-year-old singing and dancing phenomenon cut her teeth in the business when she directed a music video for her late mentor, Prince. She enhanced her buzz with back-to-back jams “Play” (featuring Kap G) and “Lurkin’”, and is here to continue her mission of making music that both sounds and feels good.


Guest Performance by


Hailing from New York City, singer-songwriter, DJ, and model MAAD has become one of the most in-demand talents on the east and west coasts. After an early foundation in songwriting and collaborating with A$AP Ferg, GRADES (Dua Lipa, NAO), TheVAMP (Ne-Yo), Deputy (Rihanna, J Cole) & The Stereotypes (Bruno Mars, Fifth Harmony) MAAD’s solo career is quickly on the rise.


The Beauties | Beautycon + Shea Moisture
Kimberly Paige

“Our SheaMoisture partnership with Beautycon underscores our shared mission to evolve the beauty space by championing inclusivity, challenging outdated beauty standards and creating opportunities for self-expression,” says Kimberly Paige, Chief Operating and Brand Officer, Sundial Brands.“By honoring these powerful individuals who represent the force of social evolution, The Beauties aims to communicate, educate, share and inspire.”

Moj Mahdara

“Our journey with SheaMoisture is a perfect reflection of both our brands and communities,” says Moj Mahdara, Chief Executive Officer, Beautycon. “Here at Beautycon, we love to create, educate and empower. We love to disrupt the status quo, especially in beauty, and provide a space and platform for others to do the same. The Beauties has long been a dream of ours, and we have the best partner in SheaMoisture to reinvent what award shows look like and represent – this one is all about honoring and celebrating individuals in the digital influencer community who are creating change and inspiring others.”

Moj Mahdara