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When it comes to beauty and hair culture, few figures have impacted the industry as much as Jayda Cheaves. Known as a social media mogul, entrepreneur, and trendsetter, Cheaves has become an icon for her ability to seamlessly blend high fashion, entrepreneurial ventures, and beauty. Her influence in the hair community is undeniable, as she continues to inspire countless individuals and brands to embrace creativity, versatility, and confidence. Most recently, this includes her partnership with DHair Boutique.
Cheaves’ journey as a beauty influencer began long before she became a household name. Known for her own personal hair brand, AmourJayda Hair, and her trendy hairstyles—from pixie cuts to silky bundles— Cheaves’ willingness to experiment with different looks has made her a beacon of inspiration. Her signature styles often go viral, sparking trends and setting the tone for what’s next in the world of hair.
Her partnership with DHair Boutique, which began in January 2024, started organically. It was sparked by recommendations from her hairstylist, who valued the boutique’s high-quality products. “Her stylist, who works with a few select brands, said, ‘These are the hair sources I would prefer you to use,’ and DHair Boutique was on that list,” Sasha Small DHair’s Marketing Manager shared.”She liked the hair and wanted more custom things, so her reps reached out, and that’s kind of how the partnership was born.” Now, thanks to Cheaves, the brand offers Burmese hair as K-tip extensions,
Through this collaboration, Cheaves exemplified the transformative power of hair extensions. She could effortlessly switch styles—all while protecting the integrity of her natural hair. “One day, she woke up and said, ‘I want a pixie cut,’ so she did that. But the next week, she had hair again because of the extensions ” said Small.
Beyond the products, Cheaves has redefined the glam experience. Her hair and makeup looks are consistently polished and meticulously curated, setting a standard for what it means to “show up and show out.” For many, she represents the pinnacle of modern beauty—a blend of sophistication, fun, and individuality.
Explore the products that bring her signature styles to life below.
To beauty creator Dana Patterson and Rizo’s Curls founder Julissa Prado, healthy hair is a learning process.
Over the years, hairstyles, types, and routines have netted in and out of popularity as trends circulate. Hair has existed as a means of self expression, often with cultural meanings attached, since the beginning of time. This relationship to hair can either encourage one to feel connected to a larger group, and by extension themselves, or feel isolated and conflicted about their identity. For day one of Beautycon 2024, ESSENCE Senior Beauty Editor Akili King sat down with the inspiring creators for “HairTok 101,” to discuss their relationships to hair, how hair shapes self perception, and what routines they stand by today.
Opening up about her hair journey, Prado shares that, “learning to love my hair was my first step in learning to love myself.” As a curly girl, Prado had a difficult time growing up around beauty standards that celebrated straight hair over curls like her own.
The more she learned to care for and embrace her hair, the more community she found of girls trying to do the same, leading her to view haircare as a “community builder.” So much of her drive is guided by the emotional experience (she is a proud Pisces after all), which has also informed the inception and development of her own hair care company. The Rizo’s Curls founder’s trial and error hair exploration sparked her passion for content creation and, ultimately, creating a hair line that prioritizes healthy ingredients.
For Patterson, “Every part of my body is about self acceptance.” From learning to love her body type in its natural form to embracing the thick hair she had once been teased for, Patterson looks at loving your hair as another component to holistic self-acceptance. The model cultivated an organic community through her comedic storytelling, content on all things fashion, beauty, and modeling, and by showing up as her authentic, relatable self.
Her approach to hair content employs humor, acceptance, and of course, transparent education. Patterson is all about the science behind the product, and does her due diligence to inform her digital community about product formulation so they can feel good about the decisions they make. During the panel, she briefly touched on her Hair Science With Dana TikTok series, and sparked substantial curiosity from the crowd by discussing the benefits of acidic hair care.
Prado added to this conversation about hair ingredients by discussing the importance of pH balanced hair products and how that can improve hair and scalp health. Her brand’s Vitamin C Hair Repair Mask, which both panelists swear by, employs this innovative line of thinking for healthy hair practices.
The two beauty gurus jumped at the opportunity to offer their favorite hair tips when prompted, delivering some quality suggestions. For Prado’s color-treated coils, she prioritizes balancing products like her Vitamin C mask, as well as routine restorative treatments followed by quality sealing oils. Patterson advocates for products with silicones, particularly for heat styling, and investing in a good bond builder, like Nexus or K18’s for example.
The reality is, when we heat style, color, or chemically treat our hair, we are weakening the bonds. This is not necessarily the end of the world, however, as our hair should be an outlet for exploration and expression. “There’s no morality attached to hair, so enjoy yourself,” she concluded.
Prado and Patterson display the fun and fascinating side of hair care that comes from diving deep, and look to encourage their communities to accept and explore themselves at whatever stage they occupy.
