A completely immersive, emotive, and engaging journey through every facet of beauty with the mission of creating social moments, celebrating IRL experiences, and encouraging community.
Beautycon is a destination experience with partners in the beauty, wellness, and technology, and lifestyle space. In 2018 our festivals hosted over 250 of these brands, below are some of our favorite highlights:
Target brought Spring to life with a flower petal confetti booth, rose shaped swatch stencils and a swing photo moment. Jonathan Van Ness from Netflix’s Queer Eye even stopped by for a quick GIF in the confetti booth!
MAC Cosmetics came to swatch & play with male models, body paint, and a surprise live performance by PatrickStarrr.
Debuting in B-Well Health & Wellness for the first time, Califia Farms handed out samples of their new collection of dairy free yogurts to fans at the Festival.
AMOREPACIFIC brought the best in K-beauty with an extraordinary maze that educated, entertained, and gifted attendees with free samples.
Debuting in B-Well Health & Wellness for the first time, Beautycon and Aveda collaborated to create a one-of-a kind booth that was made completely of recycled and sustainable materials. The Cherry Almond Tree swing was a massive hit among attendees looking to snap a quick photo.
Debuting for the first time, T-Mobile made a huge splash by being front and center when they took over the Beautycon Lounge at the LA Festival.
Beautycon actively engages in data capture in order to learn about our audience for our brand partners.
We captured over 100 unique data points from 280K+ fans in 2018.
In the festival and beyond Beautycon produces experiential pop-ups and influencer events in collaboration with our partners.
In-house production studio to produce long-form and social first videos promoting our partners.
6.1M minutes viewed year to date (that's equivalent to 11.6 years)
I am still so happy from being at Beautycon yesterday! So much fun, so much free samples & we got to see Kim K!! I will be back next year.
I was incredibly moved by watching each person owning it at @beautycon! Thank you so much for having me and I hope all of us continue to embrace diversity and the ideas that people bring. Remember that #beautyislimitless! #beautyconnyc
I am so very appreciative to all of the brands and their teams that put their incredible booths together. Thank you @beautycon for allowing everyone to embrace their own uniqueness.
Beautycon Festival is the premiere beauty destination for both brands and beauty lovers alike, and this year Kim Kardashian was invited to speak at it thanks to her beauty-mogul-side-hustle.
Beautycon is one of many events at the forefront of what’s known as experiential retail, a delicate dance of marketing, entertainment and shopping designed to attract younger consumers who want to do something as much as they want to buy something.
NEW YORK TIMES
More than 22,000 people are expected to attend next month’s event, set to feature well over 100 beauty brands, including newcomers Charlotte Tilbury and Kylie Cosmetics.