Our Story

You don’t need lipstick lipstick needs you.

Our mission is to challenge traditional beauty standards and redefine what beauty means. We embrace "imperfections" and the nontraditional—both inside and out, with a focus on featuring innovators of all ages, races, and identities. We’re a diverse global community of content creators, celebrities, fans, and brands that come together to celebrate using make-up as a tool for self-expression and sharing your enthusiasm with the world. We create meaningful connections for these communities through our Beautycon Festivals, Beautycon Box, and Beautycon Digital platforms.

Our Festival

From London to Dubai to New York to Los Angeles, we’re taking the online experience IRL with our Festivals bringing the biggest content creators, celebrities, brands, and fans together to celebrate beauty, self-expression and staying true to oneself. Filled with engaging panel discussions, meet-ups, selfies and brand activations, Beautycon Festivals have seen more than 100,000 fans worldwide and our day-of event hashtags continue to trend globally.

Our Beautycon Box

The best of beauty in one box, every season! The Beautycon Box is our annual subscription curated by a different content creator each season – Bunny Meyer (grav3yardgirl), Kandee Johnson, Bethany Mota, MakeupShayla and Angel Merino (MAC_Daddyy), and Dulce Candy have all curated boxes. With more than $150 retail value in each, the Beautycon Box is the must have for any beauty lover.

Our Digital Presence

Collaborating with our network of creators and brands, we offer the best of curated digital media for Gen Z and Millennials. We connect with our audience globally by serving as a powerhouse for original content worth sharing. With more than 5 million monthly views and over 2 billion social impressions to date, our social platforms are a trusted source of information for our highly engaged, next generation fans.

Featuring up-to-the-minute content on events, celebrities and digital superstars, as well as style trends, social impact issues, life-hacks and all things pop culture, our social platforms are the daily go-to source for Gen Z and Millennials in the formats they love—news items, social posts, long-form video, weekly columns, and more. Our robust creation and curation of original and aggregated content makes us who we are. As the editorial offshoot of Beautycon Festivals and Beautycon Box, which brings together content creators, fans, and brands to celebrate all things fashion, beauty and style, Beautycon Media is light in tone and seen as a “BFF” to its readers. We generate more than 500,000 unique visitors per month with a combined social reach of nearly 300,000 across Instagram, Twitter, SnapChat, and Facebook.

Work With Us

Are You A Brand

We have seen diversity really shake up the beauty industry — in a good way! Brands are expanding their foundation and concealer ranges to include more shades .

Partner With Us

Are You A Creator

We have seen diversity really shake up the beauty industry — in a good way!

Create With Us


See Chrissy Tiegen, Jaden Smith, Kelly Rowland and More Take Beautycon
Chrissy Teigen and John Legend Hit the Red Carpet in Complementary Looks
Zendaya & Yara Shahidi Speak Out on Charlottesville Violence
Zendaya & Yara Shahidi Meet Up at Day 1 of Beautycon Los Angeles
Chrissy Teigen On Being Outspoken On Social Media: ‘I Was Always A Clap Backer’
EXCLUSIVE: Chrissy Teigen and Kelly Rowland Rave About Female Glamour Entrepreneurs at L.A. Beautycon Festival
Celebs, Online Influencers Talk Beauty Standards, Politics and Slut-Shaming at Beautycon L.A.
Variety’s Beautycon 2017 Portrait Studio
KTLA – Willow Shields Talks “Women Warriors” & Beautycon
Beauty publishers are widening their scope to focus on inclusivity
Watch Beautycon CEO Moj Mahdara Speak at Power Women Breakfast on Facebook Live (Video)
Athletes are turning obscure skills into big-money endorsements, thanks to social media
The Brains Behind Beautycon: Moj Mahdara On Building A Media And Live-Events Startup
Do Makeup and Politics Mix? These Beauty Fest Organizers Think So
Beautycon Media Hires Susan Naci to Head Up Global Brand Partnerships
How Wearing Makeup Helped Me Find My Voice
Brands Take Note: Beautycon Has Cracked The Pivotal Generation
Moj Mahdara, CEO, Beautycon
Social Media Influencers Are Changing the Face of Beauty Marketing
What Happens When a Beauty Conference Brings Politics Into the Mix
Beautycon Is About Self-Expression, Acceptance…and Also Makeup
All the Stars Who Left Their Mark at the 2017 Beautycon Festival
The Business of Beautycon
Beautycon Unveils Awards Show, Incubator Program For Beauty Entrepreneurs
Beautycon Names First Head of Content
Thirsting for a new media empire, Beautycon raises $9 million
74 Tech Leaders, Led By Tumblr CEO Karp, Urge Congress To Back Planned Parenthood
For Fashion Brands Flocking to SXSW, What’s the ROI?
Inside the Carry-On: Moj Mahdara
11 Women Whose Brands Changed Their Industries
9 Surprising Things We Saw at Beautycon NYC
Beautycon Partners With Angel Merino and Makeup Shayla on Subscription Box
BeautyCon L.A. sees largest-ever turnout
Beautycon Set to Light Up the L.A. Convention Center with Big Names
Beautycon Founder Moj Mahdara on Creating a ‘No-Hater Zone’ and the Role of Vloggers in the Election
Silicon Beach 25: L.A.’s Most Powerful Digital Players
Beautycon CEO On Being An Iranian Woman In The Workplace
Beauty-Must Haves From the Celebs and Bloggers at Beautycon
How BeautyCon Nailed The Formula For Connecting Brands With The YouTube Generation

Join Our Team

One of LA’s fastest growing start-ups is looking for senior talent to join our team. Beginning as only a festival two years ago, Beautycon Media has expanded its reach by forging its way into the media space and launching a successful e-commerce subscription box. Profiled in major outlets, such as The New York Times, Fast Company, Mashable, Digiday, MTV, THR, The New Yorker, Inc.com and Bustle, as a company to watch—we are expanding quickly and strategically and are looking for entrepreneurial-minded individuals who have a proven track record of success in the start-up environment to develop and oversee strategic digital initiatives that span multiple channels. Interested candidates should apply below and/or email us directly at recruiting@beautycon.com

Join Us