Our Vision is to challenge traditional standards and redefine what beauty means.
Our mission is to challenge traditional beauty standards and redefine what beauty means. We embrace "imperfections" and the nontraditional—both inside and out, with a focus on featuring innovators of all ages, races, and identities. We’re a diverse global community of content creators, celebrities, fans, and brands that come together to celebrate using make-up as a tool for self-expression and sharing your enthusiasm with the world. We create meaningful connections for these communities through our Beautycon Festivals, Beautycon Box, and Beautycon Digital platforms.
From London to Dubai to New York to Los Angeles, we’re taking the online experience IRL with our Festivals bringing the biggest content creators, celebrities, brands, and fans together to celebrate beauty, self-expression and staying true to oneself. Filled with engaging panel discussions, meet-ups, selfies and brand activations, Beautycon Festivals have seen more than 100,000 fans worldwide and our day-of event hashtags continue to trend globally.
Our Beautycon Box
The best of beauty in one box, every season! The Beautycon Box is our annual subscription curated by a different content creator each season – Bunny Meyer (grav3yardgirl), Kandee Johnson, Bethany Mota, MakeupShayla and Angel Merino (MAC_Daddyy), and Dulce Candy have all curated boxes. With more than $150 retail value in each, the Beautycon Box is the must have for any beauty lover.
Our Digital Presence
Collaborating with our network of creators and brands, we offer the best of curated digital media for Gen Z and Millennials. We connect with our audience globally by serving as a powerhouse for original content worth sharing. With more than 5 million monthly views and over 2 billion social impressions to date, our social platforms are a trusted source of information for our highly engaged, next generation fans.
Featuring up-to-the-minute content on events, celebrities and digital superstars, as well as style trends, social impact issues, life-hacks and all things pop culture, our social platforms are the daily go-to source for Gen Z and Millennials in the formats they love—news items, social posts, long-form video, weekly columns, and more. Our robust creation and curation of original and aggregated content makes us who we are. As the editorial offshoot of Beautycon Festivals and Beautycon Box, which brings together content creators, fans, and brands to celebrate all things fashion, beauty and style, Beautycon Media is light in tone and seen as a “BFF” to its readers. We generate more than 500,000 unique visitors per month with a combined social reach of nearly 300,000 across Instagram, Twitter, SnapChat, and Facebook.
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Are You A Brand
We have seen diversity really shake up the beauty industry — in a good way! Brands are expanding their foundation and concealer ranges to include more shades .