Alice Oh   -   February 23, 2018

The countdown is on: in just about two months, Beautycon will take over New York City on April 21 and 22, welcoming all fearless individuals to explore the alluring worlds of beauty, wellness, health, and style. We have an impressive roster of brands from all over the world joining us in NYC, and a talent line-up designed to highlight some of the latest obsessions and up-and-coming trends in the wonderful, unique, and amazing world of beauty, all over the span of two days! Purchase your tickets, on-sale now, here and be sure to use the hashtag (#BeautyconNYC) to keep us updated on your plans.

We’re also thrilled to introduce two brand new activations for our NYC festival: K-Town, an area that we’re dedicating to all things Korean Beauty, or K-Beauty, and B-Well, our new Health and Wellness pavilion! Looking good on the outside is just as important as feeling good on the inside and we can’t wait for you to check out these new areas.

One of the hottest movements to reach the states and shake up makeup kits, K-Beauty, has only grown in influence and interest over the past couple years. If you’ve shopped at a beauty counter or in a beauty store recently, then you’re aware of how the demand has increased, and we’re here to tell you that there’s definitely a reason for all of the mania. It’s true: the cute packaging and fun-to-use approach is super inviting but when you get down to it, K-Beauty is at the forefront of nail and makeup art, haircare, and skincare. No one has sheets masks on lock quite like K-Beauty.

K-Town at Beautycon will include sneak peeks of specialty cosmetics, skincare, and style, and all attendees will have access to product releases and limited-edition items from brands like AMOREPACIFIC, Innisfree, Laneige, Aritaum, and Mamonde.

And since beauty and pop culture go hand-in-hand, some of the most influential talent in the K-Beauty and entertainment scene will be there in person at the Festival to meet fans! Ever wonder how your favorite Korean celebrities’ skin stays so bright and dewy? Maybe they’ll spill a few secrets or two….


Our Health & Wellness experience, B-Well, will focus on the power of self-care and the mantra that beauty begins within. With an emphasis on care for the mind, body, and spirit, we’ve invited our friends who are experts in this space, like 100% Pure, Califia Farms, Baby Foot, and a handful of others, to help share their inspiring points of view at Beautycon NYC.

From the moment attendees step into the B-Well experience, they’ll be fully immersed in everything required for the body to feel #100. From natural skincare to athleisure, feminine care to healing crystals, and food and nutrition to fragrance  – a balance is created in this space for ultimate well-being.

We can’t wait to see you there in just a few weeks, so get your tickets today!

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