In the age of startups, young entrepreneurs are hungrier than ever for honest discussions about business.

Beautycon’s newest initiative aims to support and empower the next generation of business owners and leaders by providing more access, more opportunities, and more resources for starting and growing new companies. #ialso is a radical new pillar for the Beautycon community and an extension of Beautycon CEO, Moj Mahdara’s, passion points.

Shopify is the commerce platform of choice for those looking to make their mark in beauty.  Independent business owners use Shopify to design, set up, and manage their stores across multiple sales channels, including mobile, web, social media, marketplaces, brick-and-mortar locations, and pop-up shops.

#ialso by Beautycon, in partnership with Shopify, aims to empower entrepreneurs and leaders with education, tools, and knowledge to start and grow their own businesses. 

Join the conversation at #BeautyconLA, August 10+11, 2019


For entry, all registrants must purchase a valid #BeautyconLA 2019 ticket


Co-Founder, Launch Pop

Jane Lee is the Co-Founder of Launch Pop, a launch studio that works with high potential founders to launch their DTC (direct to consumer) business and helps them with funding. Portfolio of companies include Morning Recovery, Rael, Daily Gem and Hydrant. Previously she was the entrepreneur in residence at Shopify and had her own lingerie business that she exited.

Chief Business Officer, Beautycon

Kendra is a brand builder and data anthropologist who has created, built and monetized over 200 influencer-driven brands from idea inception to acquisition through data led strategies. As the Co-Founder of Digital Brand Architects (DBA), Kendra built the first revenue generating network for talent, evolving from a blogger management company into a global marketing agency.

Post DBA, Kendra Founded BrainTrust, a full-service agency that drove the digital brand strategy and online media presence for talent and global brands, such as Halle Berry and Sally Beauty. Kendra, Founder and Chairman of BrainTrust, currently resides as Chief Business Officer at Beautycon, responsible for driving the company’s business partnerships, revenue strategy, and long term growth initiatives.

Host, Friend of a Friend Podcast

Olivia Perez is an influencer, journalist, and entrepreneur in New York City. She is the host of the Friend of a Friend Podcast, a series of interviews that deep dives into the millennial entrepreneurs shaping our world. She’s collaborated with brands like Chanel, Nike, Kith, Fox, SmartWater, Tommy Hilfiger, and more, and has been a contributing writer to, Harper’s Bazaar, Teen Vogue, and Huffington Post.

Perez is also the Co-Founder of System of Service, a non profit community that provides accessible and engaging service opportunities for all that strives to create impactful service experiences beyond the dollar.


Head of Merchant Engagement, Shopify Plus

Jamie Levy is the Head of Merchant Engagement at Shopify Plus, the world’s leading commerce platform. Championing enterprise business growth, Jamie works with some of the fastest growing and hottest beauty, fashion, and wellness brands on Shopify such as Kylie Cosmetics, COVERGIRL, Morphe, Rebecca Minkoff, ThirdLove, and Steve Madden. Jamie brings the Shopify mission to life by creating opportunities for business owners to learn from each other to make commerce better for everyone.

Founder, Soko Glam / Then I Met You

Charlotte Cho is the Co-Founder of K-beauty destination Soko Glam and skincare content site The Klog. Charlotte is also the Founder of Then I Met You, a premium direct-to-consumer skincare line focused on a meaningful experience and quality ingredients. In 2012, Charlotte brought K-Beauty to the U.S. market by pioneering the 10-Step Korean skincare routine, and has been highly sought-after for her expert advice and insight ever since. Cho has been featured in the New York Times, Vogue, Allure, Marie Claire, Vanity Fair, Forbes and Refinery29. She has also made national broadcast appearances on The Today Show, Rachael Ray and Good Morning America. This year, she was named one of Adweek’s Trailblazers of the Year and in 2017 was selected for WWD’s 40 Under 40. Cho is the author of The Little Book of Skincare (HarperCollins) and is currently working on her second book, to be released in 2019.

Founder / CEO, The Lip Bar

Melissa Butler is the Founder and CEO of The Lip Bar, a vegan beauty brand that exists to disrupt an outdated industry. Bothered by traditional brands and their linear approach to beauty, Melissa took on an unknowingly large task. Without formal training or personal passion for makeup, Melissa began making products in her Brooklyn kitchen. She soon left her job on Wall Street to keep up with the demand, moved the business to Detroit, MI and hasn’t looked back since. “Everyone deserves to have representation. Without it, we are left seeking validation.” It is her goal to empower women everywhere of all ages, races, and body types to be confident in their own skin. Melissa’s mission is to constantly remind every woman that they are enough!

Founder, The Crayon Case

Internet sensation turned entrepreneur and cosmetics maven Wuzzam Supa is the creator of The Crayon Case, whose “Box of Crayons” eyeshadow palette took the beauty community by storm. From posting makeup videos on Instagram to making $1 million with ecommerce, Supa has re-invented the narrative of Social Media Influencer. In 2017, Supa launched Watch My Smoke Ent., boasting a fresh line-up of musical talent. Today she has successfully launched over 20 products and continues to expand her brand in the cosmetics world and beyond.

General Manager, Versed

As the founding General Manager of Versed, a line of clean, cruelty-free, vegan skincare products all under $20, Melanie combines digitally-led development with growth management to build the first community-driven drugstore beauty brand, making good skin and clean formulas accessible for all. Shop Versed in over 1,800 stores and online at Target, Riley Rose and Revolve.

Prior to Versed, Melanie served as VP of Marketing and Brand Development at Who What Wear, one of Fast Company’s 50 Most Innovative Companies. There, Melanie helped shape the development, marketing, and growth of the company’s portfolio of community-led fashion and beauty brands.

At 24, Melanie co-founded Post+Beam, a marketing consultancy helping brands reach millennials through emerging digital channels, with clients including Sephora, Li & Fung and Make Up For Ever.

Founder, Beauty Bakerie

A powerful story of resilience and inspiration, Cashmere Nicole founded Beauty Bakerie in 2011 with the mission to be sweet and sweeten the lives of others. During a challenging, but successful, fight with breast cancer Cashmere became extremely health-conscious and research-driven about the products we put in and on our bodies. The Beauty Bakerie brand is a direct reflection of Cashmere’s perseverance and passion for both high quality, healthy ingredients that enhance the beauty in everyone, every day. Cashmere continues to grow her global brand which is now sold in over 700 locations. She embodies the sweet life not only by developing cruelty-free, all-inclusive cosmetics but more importantly while implementing initiatives such as the 501(c)3, Sugar Homes that she founded in 2016 which supports the needs of orphaned children worldwide.

Makeup Artist, The Wall Group

Joanna Simkin was raised in San Francisco and began her career in New York City. She has over a decade of experience and has collaborated with every major brand, publication, and celebrity from Mercedes-Benz and Canon, to Vogue and Essence, and Issa Raye and Zayn Malik.

Her ability to work seamlessly on a wide range of skin tones, ages, and genders have made her highly regarded in the industry. Her clients include Issa Raye, Kerry Washington, Aja Naomi King, Willow Smith, Vera Wang, Storm Reid, Idris Elba, Frank Ocean, Hassan Minhaj, Zayne Malik and more.

Joanna is represented globally by The Wall group.

Saturday, August 10



Session 1:

Moderated by Olivia Perez
Featuring Cashmere Nicole and Joanna Simkin

Starting a business of any size requires a commitment to the never ending cycle of networking. From day one to day ten thousand, an entrepreneur’s top priority is not merely to drive revenue but to also expand their networks and relationships. Learn the benefits of networking from Cashmere Nicole, Founder and CEO of Beauty Bakerie, and Joanna Simkin, Makeup Artist, who have both built wildly successful companies by first getting to know their audience.



Session 2:

Moderated by Jamie Levy, Head of Merchant Engagement, Shopify Plus
Featuring Melissa Butler

Building a business is not something that happens overnight. Often we must balance jobs, family, and other responsibilities while we move forward with our business goals. Melissa Butler, CEO of The Lip Bar, shares how she followed her dreams and built an empire while working a full-time job by day and making lipstick out of her kitchen by night.

Sunday, August 11



Session 1:

Moderated by Jane Lee, Co-Founder of Shop Pop
Featuring Wuzzam Supa and Melanie Bender

Successful business owners rely on more than their own talents and willpower – they form communities. By inviting people with different strengths to the table, we can grow our resources and open more doors for investment. Hear perspectives from Supa Cent, Founder of the Crayon Chase, and Melanie Bender, General Manager at Versed, on how to build trust and create a strong foundation for teamwork.



Session 2:

Moderated by Jamie Levy, Head of Merchant Engagement, Shopify Plus
Featuring Charlotte Cho

There are risks and rewards when launching a new business. Sometimes the best ideas don’t generate immediate success. It takes patience, dedication, and hard work. After rejection, how do we continue moving forward? Soko Glam and Then I Met You Founder, Charlotte Cho, stayed her course and didn’t allow her vision to fade.

Visit Office Hours, presented by Shopify, to get expert advice and support on starting and growing a business.

August 10+11,  2019,  1pm-2pm


Submit your name, company/brand, and which session you prefer, and we’ll send you a confirmation shortly.
We can’t wait to meet you!