When it comes to beauty and hair culture, few figures have impacted the industry as much as Jayda Cheaves. Known as a social media mogul, entrepreneur, and trendsetter, Cheaves has become an icon for her ability to seamlessly blend high fashion, entrepreneurial ventures, and beauty. Her influence in the hair community is undeniable, as she continues to inspire countless individuals and brands to embrace creativity, versatility, and confidence. Most recently, this includes her partnership with DHair Boutique.
Cheaves’ journey as a beauty influencer began long before she became a household name. Known for her own personal hair brand, AmourJayda Hair, and her trendy hairstyles—from pixie cuts to silky bundles— Cheaves’ willingness to experiment with different looks has made her a beacon of inspiration. Her signature styles often go viral, sparking trends and setting the tone for what’s next in the world of hair.
Her partnership with DHair Boutique, which began in January 2024, started organically. It was sparked by recommendations from her hairstylist, who valued the boutique’s high-quality products. “Her stylist, who works with a few select brands, said, ‘These are the hair sources I would prefer you to use,’ and DHair Boutique was on that list,” Sasha Small DHair’s Marketing Manager shared.”She liked the hair and wanted more custom things, so her reps reached out, and that’s kind of how the partnership was born.” Now, thanks to Cheaves, the brand offers Burmese hair as K-tip extensions,
Through this collaboration, Cheaves exemplified the transformative power of hair extensions. She could effortlessly switch styles—all while protecting the integrity of her natural hair. “One day, she woke up and said, ‘I want a pixie cut,’ so she did that. But the next week, she had hair again because of the extensions ” said Small.
Beyond the products, Cheaves has redefined the glam experience. Her hair and makeup looks are consistently polished and meticulously curated, setting a standard for what it means to “show up and show out.” For many, she represents the pinnacle of modern beauty—a blend of sophistication, fun, and individuality.
