Search Results: NaturallyCurly
Everyone with curls has talked about their curly hair journey because it’s just that- a journey! It’s so much more than just letting your hair be curly. “My journey to loving my curls was truly a journey to self-love and self-discovery,” says Jackie Stiff of @justlikejackies. With curls comes acceptance of frizz, finding your porosity and curl pattern, and discovering what your individual curls need which doesn’t typically happen overnight. This is why we’ve turned to some friends with amazing curls to help.
India Batson is an influencer who can say “Now I love my hair. I feel like a lioness in my hair. I love it, I rock it, and I embrace it!” India is one of many who inspires us to shake out our natural waves and curls and embrace the textures that we have. We sat down with some top curl influencers, @amandarrwalker, @justlikejackies, and @indiabatson to learn more about how they style their curls.
- Get To Know The Personality Of Your Curls: Each curly girl has a unique head of hair, with its own curl type – often a combination of curl types. “Our hair can look completely different even though we both have loose curls,” says India. “It’s in those small ways, that our individual style is defined.”
Amanda Walker says loving her curls means loving the personality of each individual spiral. “You can’t tame them and you can’t make them do exactly what they want,” she says. “But they are each so special in their own way.”
- Porosity is as Important as Curl Type: Many people with curls have discovered that finding out their hair’s porosity is just as important as knowing their curl type. Hair porosity – which falls on the porosity spectrum low, normal or high – affects how your hair reacts to different products (low porosity doesn’t absorb moisture as easily as high porosity hair”>, how it’s impacted by the weather (high porosity hair tends to get frizzy when the humidity rises”> and how best to style your hair.
- Always Protect from the Heat: One recommendation that you always read is to NOT use heat on curly hair, but we’re changing that to PROTECT your curls when you use heat. “Whenever I’m diffusing to do my natural hair wash and go or when I’m doing straight styles,” says Amanda. Oils, for example, have heat indexes that can harm your strands she says. She trusts her tresses to Maui Moisture Color Protection + Sea Minerals Heat Shield Mist, “it’s great for straightening or for curls,” she says.
- Moisture is a Must: Jackie’s curl journey started because she wanted to be a positive role model for her daughters. She discovered that her curls needed a lot of moisture to stay healthy and supple, which helps reduce damage and breakage. When using a lot of product, a lot of buildup can occur which is when she turns to Maui Moisture Detoxifying + Volcanic Ash Shampoo and Conditioner. “When my hair is feeling dull and congested, I use this conditioner,” says Jackie. “It gives me shiny curls and this creamy conditioner really feels amazing on wash day.”
- Embrace, Rather than Fight, Your Texture: Part of the process of going curly is accepting and embracing your natural pattern and texture. If there is one girl who fully embraces her loose, beachy waves, it’s India. She knows they’re not going to look perfect all the time, and that’s a part of their beauty. Her confidence comes from knowing that she can always achieve her style using lightweight products with big volume boosts and little weigh down, like the Maui Moisture Lightweight Hydration + Hibiscus Water Quenching Detangler. “It detangles your hair super effectively, giving you great amount of slip without weighing you down,” says India. “It’s a total game-changer.”
Watch now to hear more about their personal path to embracing their natural texture.
Find the right products for your style and texture at SHOP NaturallyCurly. This post is sponsored by Maui Moisture.
Image: @thekirstyfiles
What was it like for you growing up with textured hair?
My hair was mostly wavy as a child and then it got curlier in Junior High and I discovered a diffuser – the same one I use today. I went for big and fabulous, but somehow at the end high school I came to decide that straight hair was cool and I straightened my hair for the next 4 years.
What made you decide to embrace your naturally curly/coily/wavy hair?
In college, pretty much out of laziness and too many walks across campus in the rain, I began to embrace my curls. It suited me way better than straight hair ever did.
What has been the most empowering moment of your natural hair journey so far?
I love it when people let me know that i have inspired them through my Instagram account @thekirstyfiles to wear their hair natural, even better when they have watched my curly hair videos and found it helpful with styling their hair. This is the most rewarding part. A number of years ago I was asked to come to New York to give my opinion on a new curly hair product line and I met some amazing fellow curly girls. Most recently it has been deciding to let my gray hair grow out and the flood of encouragement and support has been been incredible.
How do you protect your curls at night?
I don’t have a good answer, I simply pile my hair on top of my head. I don’t toss and turn much and I have been doing it for long, I think I have trained myself to flip my hair up in my sleep with I move. Somedays it works, some mornings I wake up and have to laugh. I definitely keeps my mornings interesting, you never know what you are going to get at the breakfast table.
Who is your curl crush?
Sarah @caseofthecurls . I love her texture and color, I only know her from her instagram feed, but I feel like she’d be so fun to have coffee with. My other crushes are @curlysue291 and @curlycailin.ie. I’m obsessed with their shiny locks and think we would have the best time over Gin and Tonics.
Image: @thekirstyfiles
What’s your curly girl essential you can’t live without?
Hmmmm, this is a good question. I feel like as I’ve gotten older I gotten much more relaxed about my curls and can roll with a bad hair day and laugh it off. I do love my good ‘ol diffuser, it’s definitely on it’s last leg being from Junior High (and I’m 40 folks!”> I will definitely shed a tear when it finally breaks in half. The styling gel duo I am loving on wash day is Spiraliscious by Jessicurl and Ultra Defining Gel by Deva Curl. My favorite refresh product is Oil-In-Cream by Curlsmith.
What is your current hair regimen? Any favorite products you’d like to share?
Oh man – I think I answered that above but to recap…
Innersense Organic Beauty is my favorite shampoo, conditioner and deep conditioner. I also love my Thermal HairCare Hothead cap and With or Without Hue by CurlyWorld to help combat the brassiness of my curls and make my gray shine! For styling products its B’Leave-In gel, then Spiraliscious Gel, and Ultra Hydrating Gel, it sounds like a lot but I use the same amount that I would with one, it’s just split among three. It gives me a wonderful balance of definition and control and plumping. On refresh days I mainly use Oil-In-Cream by Curlsmith.
Image: @thekirstyfiles
What has been the most challenging moment of your natural hair journey so far?
I have recently decide to grow out my natural gray color. I didn’t realize how emotional this would be or how patient I would have to be. Somedays I totally rock it, other days I put a hat on. It’s been amazing to see the community out there cheering me on, but I am far from to the end.
Are there any techniques or methods that have made a huge impact on your hair health?
Yes! switching out silicones and sulphates – I will say I am not militant about it but I try to avoid as much as possible. Also squishing in as much water with my conditioner as I can stand. @atoya_thecurlyhairstudio has taught me so much about the power of water and moisture, I would definitely recommend watching her IGTV videos and following her feed. She keeps it simple.
What’s your advice to women who are still struggling with loving their natural texture?
We ALL have bad hair days, natural curls are not meant to be contained – that’s the beauty of it. There is so much awesome information out there and incredible products but it can also be overwhelming so give yourself grace. Embracing your natural hair is getting to know your best self – the good, the bad and the frizzy days. And let me repeat we all have them! As for actual advice, try to keep from using high heat and flat-ironing as much as you can. Lots of water when you condition and add product to really wet hair. Find a great hat that you love for the days you just need a break.
What’s your hair story? Share your journey with us here to be featured in our Texture Tales series.
Image:@manesbymell
What was it like for you growing up with textured hair?
From a young age, my hair has always been a big part of my life because, well, it was so BIG. That’s what everyone would point out. My mom, always having to buy more conditioner, my family teasing me and making (loving”> jokes about it, and strangers always wanting to touch it. It was a frequent topic of conversation, but I was okay with that. I genuinely loved my hair from the start, never wishing it were different because it made me feel different, unique, special. I didn’t always know how to take care of my hair nor did anyone else, but through a lifelong journey of trial and error and by doing it myself, I figured it out. That self journey taught me so much about myself, and my struggles inspired me to help others going through it, too.
What made you decide to embrace your naturally curly hair?
Embracing your natural hair is an acceptance of self, and wearing your natural hair out is an expression of self. I accepted I was a strange, wild child a long time ago and as a kid my hair reflected that, which I absolutely love! I’ve always seen the uniqueness as what makes you so special. If you got it flaunt it!
Image:@manesbymell
What has been the most empowering moment of your natural hair journey so far?
Creating educational content for social media as a resource to share all the information I know about curly hair has been so rewarding. I have inspired and helped so many other curlies embrace their hair and that’s a beautiful thing.
How do you protect your curls at night?
Bedtime is bonnet time. I can’t sleep without it. Tyeing a silky/satin scarf works too but its not the same level of comfort and security my bonnet gives me. It’s basically a part of me now. As back up I also have satin pillowcases which I love, not just for my hair in case the bonnet pops off, but for my skin. Total game changer!!
Who is your curl crush?
My seester, Amanda is my curl crush. Besides myself of course because you should always be your own curl goals! But her curls are a different pattern from mine, and she’s had a very different relationship with her curls, one that is very relatable to many. The shame and embarrassment, to the damage and the transitioning. She is a prime example of how powerful knowledge is. The more she learns and the more time that goes on, her hair gets better and better. Her journey is inspirational and I am so proud of her curls in so many ways!
What’s your curly girl essential you can’t live without?
I can’t live without a brush. The joke is always “oh you can’t brush curly hair” or the rule is “you shouldn’t brush curly hair”, but I love it. I use a denman brush for detangling, product distribution, and curl defining. It’s a must for my routine!
What is your current hair regimen? Any favorite products you’d like to share?
I believe to get the best out of your hair, having a hair schedule with different routines is great to follow so you can satisfy every need. There is no one product or line that will do everything for you. Brand specifics are very personal as well and although I have some preferences, the basic products I need are a clarifying shampoo, moisture shampoo, all the conditioners from wash, conditioner, deep conditioners, leave-ins, a curl defining cream, gel, mousse, oil. Sounds like a lot, but when you know your hair you know what to use and when, you need to have those options!
Image:@manesbymell
What has been the most challenging moment of your natural hair journey so far?
No challenges, only lessons! In my experience working with every hair type and not just my own, you need to have an open mind that everyone is different, has different needs, and will have their own routine that works for them. Learning about our differences helps us to respect one another’s journey and learn from them as well!
Are there any techniques or methods that have made a huge impact on your hair health?
Regularly taking care of my hair when it needs it keeps it healthy. More hair means more maintenance, and more maintenance results in more hair. I am also gentle with my texture. I won’t do anything extreme to my hair if I don’t think it can handle it. Like colouring processing or heat styling on already compromised, fragile hair. I do these things occasionally because in between I take extra care of my hair to repair any harm done. Besides treating my hair regularly with specific treatments and conditioners, the best thing that has allowed my hair to grow is low manipulation styles and continuous wear of my natural curls. You need to let them be and they will be curly!
What’s your advice to women who are still struggling with loving their natural texture?
Self love is the root of it all, and it’s what matters most. Understand that the curls are an extension of your beauty. Loving and accepting yourself, the things you cannot change, and recognizing the beauty in that will bring happiness. But like all journeys, these things take time. Remember the hard times and bad hair days, take photos, and one day you will look back and be amazed with yourself by how far you’ve come. And remember that it’s only hair. You are so much more than that. So if you have a frizzy, bad hair day; try to put on a fierce face and own it! And to get through your journey, hop online for help. There’s a whole world of curly girls that will support you through this too because we’ve all been there, we all get it. You aren’t the only one with the frizzy curly hair anymore, were all in this together!
“This fall, while hemlines are inching up, hair is coming down. Just as fashion history repeats itself, these cascading curls are a classic style.”
In Style
September 2003
Raveen Relaxer System: More pitiful advertising
For many curly girls, discovering a diffuser is life changing. In addition to speeding up drying time – something that can take especially long for a thick head of curls – a good diffuser creates frizz-free, defined, voluminous curls. With a traditional hair dryer, the force of the air can prevent your hair from clumping and creating frizz. A diffuser works by reducing the force of the air so that curls can dry undisturbed.
To get the most out of this Holy Grail tool, we want to share the top dos and don’ts to avoid frizz:
DO invest in a quality appliance. All diffusers are not created equal. The new InfinitiPRO By Conair Texture Styling System uses a patent-pending, multi-chambered design that continuously circulates the airflow through the vents and interior to gently surround and evenly dry your hair fast, while helping to eliminate frizz. The professional AC motor delivers powerful airflow up to 50 percent faster drying time and 3 times longer dryer life. Ionic Ceramic technology reduces frizz by up to 75 percent and protects hair from damage, making it a top pick for curly girls.
DO apply a curl-enhancing styling product to soaking wet hair. This will encourage curls to clump as it dries, creating defined ringlets. Make sure to apply the product evenly, focusing on the mid-shaft to the ends.
DON’T start with your ends. Instead focus on the roots to prevent them from getting frizzy. When they are 80 percent dry, move on to the rest of your hair.
DO hover. When you start the drying process, hold the diffuser over your hair. It is important that you keep the dryer moving over your roots rather than just holding it in one place. The InfinitiPRO by Conair Texture Styling System’s unique air flow system circulates the hair gently and evenly around the hair, preventing frizz as the hair dries.
DO diffuse your curls in sections. Tilt your head to one side and place medium-sized sections into the bowl attachment. Hold the position for 20 to 30 seconds before moving onto a new section. Start on one side of the head, tilting the head to the side. Repeat on the other side.
DON’T set your heat on high for the entire drying process. The proper heat and air settings can make a huge difference. Although, using a high temperature as you start to diffuse can speed up drying time, use the low or medium setting for the heat and air flow. The InfinitiPRO by Conair Texture Styling System has 3 heat/2 speed settings for custom heat and airflow control.
DO cradle the hair in the bowl. This encourages clumping. Take a medium-sized section of hair and place into the diffuser bowl. The InfinitiPRO by Conair Texture Styling System has an extra-large bowl to accommodate all hair types.
DON’T touch your hair until curls are dry. This can disrupt clumping a curl formation, creating frizz.
DO flip your head forward so that curls are hanging forward, resting your curls in the bowl. This creates big, beautiful curls by lifting the hair up and away from the scalp.
DON’T hang your head upside down the entire time. This can cause your roots to dry in an upward, unnatural position.
DO set your hair dryer to the medium, cool setting. Be sure not to over-dry your hair as this will create frizz. Some curlies diffuse their hair with the heat setting on to speed up the drying process, but when possible, we recommend avoiding using heat on curls for their overall health.
DON’T dry your hair 100 percent with a diffuser. To get the best results diffuse until your hair is 80-90 percent dry.
DO seal your curls with the cool setting. It seals the cuticle and locks your curls into place. The InfinitiPRO by Conair Texture Styling System’s true cold-shot button locks in curls, waves and styles.
DON’T neglect your dryer. Like any other electronic appliance, it needs to be properly maintained. If you fail to properly maintain it, the air filter can become clogged and it will stop working. The InfinitiPRO by Conair Texture Styling System has a removable filter that prevents damaging lint buildup which extends motor life
DO: Scrunch out the crunch after the hair is dry. Put a little oil or pomade in your palms and rake them through your hair. If you like more volume, fluff the roots.
DO use your diffuser to refresh 2nd-day hair. If your curls look a little flat in the morning, spritz in a curl revitalizer or some water, hang your head upside down, and rest your hair in the diffuser bowl using The InfinitiPRO by Conair Texture Styling System cool setting.
This article is sponsored by Conair.
When did you decide to grow your locs? Did something or someone inspire you? How long did you grow your hair out?
I decided to start my locs at the age of 13. Both my parents didn’t mind me growing out my natural hair. My mom helped me start them. Having locs for me was liberating.
I’ve always been intrigued by the hairstyle and the way every other persons locs differ by their hair type. Locs are beautiful, it’s so unique and can’t fully be copied. I had my loc babies for 14 3/4yrs and grew to 38 1/2 inches! When I decided to grow my locs @nerissaneferteri became my inspiration. She maintained an elegance about her locs which I’ve admired throughout the years.
What made you want to big chop? Can you describe that experience and what it meant to you?
To be honest I felt it in my spirit. When you know, you know and you can’t shake it.
I never expected to ever cut them short, much less off entirely.
I began getting this compelling feeling that it was time for a change; a new chapter. I didn’t particularly get fed up of my loc babies but it was more about transitioning into a new season in my life to realign with my purpose. So for a few months, I thought about it and I prayed about it. I mentally prepared because my locs are very sentimental to me. I even had two photoshoots done of my locs to make sure I had these memories documented to the very end. Making time to process and accept the evolution made it easier to handle. When I finally made my big chop I was actually at peace. Surprisingly I didn’t have a meltdown lol.
Short Cut Inspiration: I ran across @mrs_tahirah page on ig while considering my Big Chop and immediately fell in love with her short cut styles. I must say this queen’s gracefulness with her styles was definitely instrumental in my deciding factor. Also, my barber Mr. Kutz @krewkutz made my big chop experience beyond anything I could’ve imagined, I felt very comfortable and I feel like choosing the correct person to execute is important. I’m very grateful it all aligned for me. I’m absolutely happy with my decision!
What’s your curly girl essential you can’t live without?
My curly girl essential I can’t live without is my Aunt Jackie’s Curl Boss Gelee and Cantu Argan Oil Leave-In Conditioner with the Cantu Define & Shine Custard.
What has been the most empowering moment of your natural hair journey so far?
Maybe over the years as my locs grew longer I realized most people’s focus of me was initially placed on my locs and I began indirectly hiding beneath them, if not hiding then definitely using them to define myself. When people saw me, they saw my hair first. I even used them to define myself and my name on social media. I feel as though I have nothing to hide behind now that my hair is short, curly and natural and I’m now seen before people see my hair. That in itself is empowering, to be seen just as yourself without any conclusions. As women, we are more than our hair natural or locs and we should be seen for our complexities. I have the opportunity now to grow into more than the “woman with great locs” and I can choose to create a new version of myself with my natural hair.
What was it like for you growing up with textured hair?
I’ve always been in love with my curls since High school, but I never used the right products for it, till one day my curls were damaged and my hair started falling, Then I made the worst decision ever, using collagen to straighten my hair.
What made you decide to embrace your naturally curly/coily/wavy hair?
Using collagen didn’t help except for the first few months. My hair case got worse. At that time I noticed a lot of beautiful curly hair ladies so I got motivated to start getting my curly hair back
What has been the most empowering moment of your natural hair journey so far?
The Curly Girl Method saved my hair. Taking care of my curls now in the proper way, using natural products makes me feel safe that my curls won’t be damaged again.
How do you protect your curls at night?
I tie it up in a pineapple shape and wear silk bonnet
Who is your curl crush?
I have a lot, but my favorites now are @curlsbyhamsa @curlipedia.
What’s your curly girl essential you can’t live without?
My leave in conditioner and Hair growth oil!
What is your current hair regimen? Any favorite products you’d like to share?
I deep condition & wash my hair with shampoo once per week and use conditioner 2-3 times per week
Favorite products:
What has been the most challenging moment of your natural hair journey so far?
Patience. It took me a year to reach where I am now and during the journey I got those times when I started to get frustrated and wanting to give up.
Are there any techniques or methods that have made a huge impact on your hair health?
The oil mask. It improved my hair growth dramatically
What’s your advice to women who are still struggling with loving their natural texture?
Patience, patience, patience once you start the CG method. Good things take time and this time it’s worth it!
Image: Ayo
What was it like for you growing up with textured hair?
Growing up with textured hair was difficult. Everyone around me had long, straight hair and that was considered the most beautiful. I did everything I could to try and achieve that look. Relaxers, flat irons, and lots of tears were involved!
What made you decide to embrace your naturally curly hair?
Once I graduated high school and moved to NYC, I was exposed to a much more diverse crowd than I grew up with. I felt that I could truly be myself now. A lot of my new friends encouraged me to wear my hair natural as well.
What has been the most empowering moment of your natural hair journey so far?
Doing the big chop was my most empowering moment. I actually did it after my curls finished transitioning. My hair was blonde last summer and I loved it but I wanted to start fresh, so I cut it all off. This was a big step for me because for so long I had used my hair as a security blanket. Feeling beautiful without it was amazing.
Image: Ayo
How do you protect your curls at night?
The easiest way for me is to sleep on a silk pillowcase. At times I’ll wear a bonnet but as we know that usually doesn’t stay on through the night!
Who is your curl crush?
Definitely @niathelight on Instagram (before and after she cut her hair! Gorgeous”>
What’s your curly girl essential you can’t live without?
I can’t live without my hair pick! I’m always trying to get as much volume as possible
What is your current hair regimen? Any favorite products you’d like to share?
On wash day, I start off by doing a scalp massage with essential oil (peppermint & tea tree oil are my favorites”>. Before shampooing that out, I love using Devacurl’s Wash Day Wonder to detangle my hair (definitely cuts wash day time in half!”> Then I condition and make sure to apply my hair products in the shower while my hair is soaking wet, it helps define curls and prevent frizz.
Image: Ayo
What has been the most challenging moment of your natural hair journey so far?
I think the most challenging thing has been realizing that your curls won’t come out the same every time. There’s going to be bad hair days, lots of them and it’s okay to just throw it in a bun! Also, figuring out what products work with my hair & learning my hair type was challenging. I’m still learning.
Are there any techniques or methods that have made a huge impact on your hair health?
-Rinsing my hair with cold water to help retain moisture
-Only washing once a week
-Using products that are silicon-free
-Scalp massages with oil treatments
-Protective styles (wigs, braids”>
What’s your advice to women who are still struggling with loving their natural texture?
It doesn’t happen overnight. It took me years to love my natural texture. Be patient! I still get frustrated at times with my hair. Curly hair is a life long learning process but it’s worth it.
Image: Creative Soul Photography
Lexie P., Teenpreneur, Author, & Founder of Curlanistas, started her hair journey much like all of us, unsure of what to do with her hair and how to love her curls. But through finding hair mentors, practicing all kinds of different styles, creating her own hair products and having the support of her family. Lexie has created a curl empire and she is just getting started! Learn more about this brand founder as she shares insight on how she got her start and where the Curlanista BO$$ Network is going next!
What has your natural hair journey been like? Most memorable moments? Most challenging moments?
It has been a real journey learning to love my natural hair. It was a struggle at first because I was bullied and teased about my hair when I was younger. My mom would make me wear my hair out natural and the kids would call me a bushy tree. I wanted my hair long and straight like the girls on TV. But now I love it, just the way it is. It’s like magic! I can blow my hair out and with rain or water it will curl up. I think in that way it’s really cool.
I also learned that like anything else when you show love, love will love you back. My mom hasn’t done my hair since I was 8, so I learned a lot from doing my own hair. The most memorable moment in my natural hair journey is the first time I styled my hair and wore it out to the mall. My older cousin who I really look up to and also has really curly hair came over and encouraged me to wear my hair out like her. I did and when we went out, I was really nervous, but that day I actually felt like a star, everyone complimented me on how pretty I was and how much they loved my hair. My family all said see we told you. Ever since then I’ve worn my hair out curly and wanted to help other girls to love their natural hair too.
The number one thing I learned is that my hair needs moisture. If I fail to moisturize my hair it will show and will start breaking off. I must say learning what works for my hair was the most challenging thing. I use my Curlanista Magic Detangler daily as a moisturizer and leave-in conditioner it keeps my curls happy and I love it. To achieve your BEST hair, you really have to love and care for your hair in order to get it healthy.
Lastly, a major challenge that I’ve also had to overcome was learning to turn off the negativity. No matter what you have to love yourself and own your look. I believe God made us all beautiful, you have to learn to love your beauty. Confidence is key!
Describe your natural hair in 3 words. . .
Big, Magical, Powerful
How would you define self-love and how has it played a role in your personal journey?
Self-love to me means loving the skin you’re in and being confident in who you are. I believe we all have a gift and purpose the world needs. Loving yourself doesn’t mean you think you’re the smartest, most talented, and most beautiful person in the world, but that you know you matter. Learning to love and value myself helped me create my brand and what I know to be my purpose. I believe my purpose is to spread the message of self-love around the world. I call myself a self-love advocate. If I help one girl learn to embrace her natural hair or find the courage to chase her dream, I know I did my job.
Image: Creative Soul Photography 
Tell us about Curlanistas hair care and why you decided to create this line…
I saw the need to share my personal lessons about learning to love myself and wanted to help other young girls. In my first book, Curly Girls Love Your Curls, I did just that. I shared a positive message about how loving your natural hair reinforces the importance of self-esteem. I was teased about my hair and I just wanted to help girls going through the same things. I wanted to make my hairline because with my books I taught girls how to love their hair now with Curlanistas I want to teach them how to care for it.
My products make caring for your natural hair easier. I would often get in trouble for making hair lotions which I was inspired to make from youtube and Instagram. My mom saw that I kept using her coconut oil and she said you really should make your own products. People would also always ask me what I used in my hair. I love playing around with ingredients to see how my hair reacts to them. I started sharing some of my concoctions with friends and wanted to just grow Curlanistas even more.
What are some key ingredients? What’s your go-to regimen?
Some of the key ingredients found in Curlanista hair care products include coconut oil, aloe vera gel, and my Curlanista Magic secret sauce.
My go-to regimen is to refresh my curls daily with a water bottle and my Curlanista Magic Detangler. My detangler is magic in a bottle! It is also a great leave-in conditioner, which helps to keep my curls soft all day long. I also love using my wide tooth comb to help me with styling my hair. Lately, since school has me busy, I’ve been doing a lot of ponytails and wash and go styles. With my wash and go I use my diffuser and Magic Curl Cream to help define my curls and keep them popp’n.
What made you want to be a mentor to other young women? Who are some mentors that have helped you along your journey?
I wanted to mentor other girls because I know in order to be successful it’s important to have a mentor. I know I would not be where I am without the help and guidance of my mentors. I also love helping other girls dream BIG. It’s really a passion of mine to see other girls WIN. My mentors are my mom, my grandmas, aunts, big cousins, and Ms. Sharon Page from The Harvey Foundation, and Ms. Rochelle from Alikay Naturals. I owe so much to these women for believing in me.
What do you want young girls to know about caring for their natural hair?
I want them to be patient and moisturize, moisturize and moisturize. Show your curls love by deep conditioning your hair at least once a week and don’t be afraid to have fun and try out new styles.
What is one of the top lessons you’ve learned as a young entrepreneur that has helped you be successful?
The biggest lesson I learned is to never give up. I faced rejection with an opportunity to be featured on a TV show and wanted to quit my business and just crawl under a rock. My mom wiped my tears and showed me many successful people who also faced rejection, but never gave up. We prayed together and I promised myself to never let rejection shut me down. No matter what obstacles you face just keep going. If I would have stopped two years ago when I faced that rejection I would not have launched my hairline or have experienced all the amazing things I have. I have worked with Instagram, flown around the US, been in Essence Magazine and so many amazing things. You can experience all you want in life if you decide to never give up.
What was it like for you growing up with textured hair?
Different! I have two elder sisters and a younger brother, and all of them have straight hair. My mom and dad as well have straight hair. I was the only one with curly hair in my entire family and extended family. While growing up I didn’t like my hair at all as it made me different and unique, and not in a good way. I could never do my hair growing up, and thought my hair wasn’t good at all. I always wished to have straight hair back then and prayed that somehow it would go straight.
What made you decide to embrace your naturally curly hair?
As years passed, I started realizing that curly hair is not a curse, but a blessing. A blessing that only I had out of almost all of the people I knew. I started finding out ways to manage my curls. I searched for products that are meant for curly hair. They help me love my curls more than ever.
What has been the most empowering moment of your natural hair journey so far?
The start of my CG journey. It’s like this whole new world that I was unaware of has opened up to me. A world I never knew existed. Love every bit of it since then!
How do you protect your curls at night?
I tie my hair in a pineapple and I use silk pillowcase to sleep on.
Who is your curl crush?
What’s your curly girl essential you can’t live without?
Leave in conditioner and scalp massage oil. These have been absolute essentials for me.
What is your current hair regimen? Any favorite products you’d like to share?
The hair regimen I follow is as follows:
I pre poo before every hair wash. I wash my hair twice a week, then I oil them twice. I use a CG friendly shampoo and conditioner. I deep condition once every week, and use hot head cap for DC. Post-wash I apply leave-in on dripping wet hair and scrunch. I then follow it up with a gel.
A product I would recommend is Only Curls London cream and gel, Curl Keeper gel, DevaCurl Super Cream and their Arc Angel gel. These are my absolute favorite.
What has been the most challenging moment of your natural hair journey so far?
Adapting to the CG method. It was like unlearning everything I knew about hair care and starting a new regimen.
Are there any techniques or methods that have made a huge impact on your hair health?
The pulsing technique has been a game changer for my curls. They have never been so hydrated and shinier ever.
What’s your advice to women who are still struggling with loving their natural texture?
Stop hating your hair. It is the best thing you could ever ask for. Love your hair and it will love you back!
This post is sponsored by Palmer’s.
Everyone knows NaturallyCurly Managing Editor Alexandra Wilson loves to switch things up. One day, she might go for a Wash n’ Go. The next, she might go for finger coils. Or she might want to freshen up her ringlets throughout the day.
Palmer’s Coconut Oil Formula haircare regimen gives her the versatility she needs to have plenty of styling options while keeping her 3c curls hydrated and healthy. Palmer’s Coconut Oil Formula contains ethically and sustainably sourced coconut oil and Tahitian monoï, infused with tiaré flower petals. These raw, natural ingredients deeply hydrate, help repair damage, and give hair incredible shine.
Keep reading to find out how you can WIN a prize from the Palmer’s Coconut Oil collecton.
Here are Alexandra’s tips for the perfect Wash & Go:
- She starts by cleansing her curls with Palmer’s Coconut Formula Conditioning Shampoo, a luxurious sulfate-free cleanser that cleans without stripping her hair.
- Afterward, she applies the Palmer’s Coconut Oil Formula Deep Conditioning Protein Pack, distributing it through her hair with her fingers. She clips it up and wraps it with a microfiber towel for 10-15 minutes before rinsing it out. These raw, natural ingredients deeply hydrate, repair damage, and give hair incredible shine. Palmer’s Coconut Oil Formula Coconut Oil Deep Conditioning Protein Pack is a moisture-intensive treatment that helps strengthen and repair weak, fragile, or damaged hair.
- For maximum hydration, Alex primes her hair with Coconut Oil Formula Leave-In Conditioner, combing it through her hair with a wide-tooth comb. The conditioner contains emollients to fortify hair, control frizz, reduce split-ends, and give hair healthy-looking shine.
- To encourage definition and volume, she shakes her curls with her hands.
- Alex usually loves to air dry her curls. But on cold days or when she’s in a hurry, she diffuses it until it’s almost dry.
- The final touch is Palmer’s Coconut Oil Formula Shine Serum Hair Polisher She applies a small amount into palms and smoothes through damp or dry hair, distributing evenly. The Hair Polisher combines a shine-enhancing blend of pure coconut oil and marula oil for non-greasy, polished perfection.
- She picks it out for added volume.
- Alexandra has a busy lifestyle. She’s a fashionista, fitness fanatic, and social butterfly. So she doesn’t have time to wash her hair every day. For 2nd Day Hair, she spritzes in Palmer’s Coconut Oil Curl & Scalp Refresher to revitalize her curls and refresh her scalp.
Some days, when Alexandra has a little more time and wants more definition and fullness, she opts for Finger Coils. Finger coils are a great styling option for curly girls that can last for up to two weeks.
Here is her failproof Finger Coil routine:
- She starts by cleansing and conditioning her curls.
- Then, Alexandra sections out her hair. She rubs a dab of Palmer’s Coconut Oil Formula Curl Condition Hair Pudding between her fingers, creating the coil from the root by twirling her hair around her pointer finger until she reaches her ends. Coconut oil curl styler cream pudding instantly boosts hydration and adds shine transforming dry, frizzy hair into bouncy, defined curls
- She repeats this technique until her entire head is coiled. (for best results, make sure your sections are uniform in size”>.
- She dries her hair with a diffuser.
- To add shine and moisture, Alexandra rubs some Palmer’s Coconut Oil Formula Shine Serum Hair Polisher between her fingers, retwisting the coils.
- The final and most important step is to pick and fluff her hair.
With her Palmer’s Coconut Oil Formula collection, Alexandra has the versatility to change up her look as often as she likes.
The affordable Palmer’s Coconut Oil Formula Hair Collection is available at Walmart, Target and Amazon.
* Enter the Giveaway: If you’d like to try the Coconut Oil Formula collection from Palmer’s , comment below and tell us your top hair concerns and why you should win! We’ll be choosing 3 lucky winners. The giveaway ends on Sunday, December 8, 2019. Good luck! *
Image: Bomba Curls
Founded by Lulu, Bomba Curls was created to showcase your authentic self, while also creating knockout products for beautiful curls! Lulu infused her own history and culture into every blend, and with her formulations shared the secrets of the Dominican Republic while using organic and super pure ingredients. To celebrate Hispanic Heritage Month, we had the opportunity to sit down with Lulu and chat about all things culture, pajon, and embracing the liberation that comes with accepting yourself fully!
Tell us about growing up a Dominican curly girl… What were your biggest hair challenges?
In Dominican culture, the beauty ideal is long, sleek straight hair. For generations, straight hair was the definitive element of our society’s perception of femininity and to this day, natural, curly hair is often stigmatized and referred to as “pelo malo” aka bad hair. Back in 2004, I decided to live a greener lifestyle and going natural was part of that journey. In choosing to “go green” and embrace my “pajon” (curly, kinky hair”> I faced my greatest challenges. Although my mom encouraged me and suggested protective hairstyles could help me along with the transition, that was about where my family support stopped. Everyone else in my family – and what felt like my entire community – would give me disapproving looks when I’d enter a room. Strangers would kindly offer suggestions on things I could do to “fix” my hair- the keratin straightening treatment was a common suggestion. I did not realize just how offensive my curly hair could be. Ultimately, my wellness outweighed society’s need to box me and my hair in. Being relaxer-free and liberated never felt so good!
Did you always embrace your natural curls? If not, what was that moment like when you decided to embrace your curls?
Honestly, I never really had the chance to develop much of a relationship with my natural hair because I got my first relaxer at the age of nine. Prior to that, the care of my hair was left to the hands of the adult women in my family. I stopped relaxing my hair way back in 2004, the early years of the natural hair movement. As my natural curls came in, it was like this exciting new discovery for me. I would play with the new growth at my roots and imagine what my curls might look like. After I completely grew out the relaxer, my curls and I were left to figure our new relationship out. Some days we were frenemies, some days we were crazy in love, but always gaining a deeper appreciation for one another.
Image: Bomba Curls
Tell us about Bomba Curls and what made you decide to create this company? What makes it unique?
Bomba Curls is a celebration of YOU! All too often we are told that natural hair is unprofessional, unacceptable and there’s a societal expectation that it be “put away”. I created Bomba Curlsto help curlistas everywhere break out of the box and embrace every bit of who they are. Our curls are not some shrinking violet! They have bounce, volume and turn heads. I created my formulas following methods used for generations in the Dominican Republic to stimulate growth and achieve length in relaxed hair and tailored them to meet the needs of curls. I’d tried so many products but could never find something that ticked off all of the right boxes so I got fed up and started making my own Dominican inspired curly cocktails. It’s taboo to share our methods with anyone who is “off-island” and I am the first to pull back the curtain and truly share our secrets via my formulations.
What are the biggest misconceptions when it comes to using oils?
That they’ll cause greasy scalp and hair. Oils are what I like to call the “swiss army knife” of your hair and beauty regimen. They are excellent at balancing the sebum levels of your scalp, will help seal in moisture for hair and yes-as counterintuitive as this may sound- they can help you achieve smooth, clear skin (oils are a favorite skincare item of mine”>. The correct oils used in the correct ratios can deliver some pretty incredible results. It’s all about using them properly. I specifically formulated my oil to be non-greasy, ultra-moisturizing and most importantly effective for achieving beautiful, healthy, lengthy curls.
Image: Bomba Curls
Tell us more about The Forbidden Oil and the proper ways to use it…
There are so many! The Forbidden Oil is so versatile… my life would be so sad without it! When my curls need some extra hydration I like to use it for hot oil treatments or pre-poo. I simply mist my hair, apply the oil, and let it get to work. I love scalp massages and the Forbidden Oil takes them to the next level because it contains coffee seed oil. Coffee is a potent stimulant that is used back home to promote growth. I apply it religiously on my edges, you can also mix it in with your conditioner to give it a boost. You can even use it on your body to help smooth out and hydrate your skin-be prepared to be showered with compliments on how good you smell too. I sourced the purest and best ingredients, which is a major reason why my oil delivers on so many levels.
What key ingredients are found in Forbidden Oil?
Coffee, of course! As I mentioned before, coffee is king in the Forbidden Oil. Caffeine acts as nature’s own wake-up call to your follicles, the perfect dose of caffeine promotes faster hair growth while instantly penetrating follicles to make hair smoother and shinier. I wanted to make the oil a knockout growth blend so I had to include black cumin seed oil. Black Cumin Seed Oil has powerful medicinal properties and is rich in antihistamines, which are commonly prescribed to treat hair loss and alopecia. Rosemary extract is a super antioxidant that not only promotes growth but is an awesome anti-inflammatory, antifungal ingredient for optimal scalp health. Then there’s everyone’s favorite…castor oil! Castor oil is a rich, thick, fatty-acid filled oil that nourishes your roots and really helps seal moisture into your hair.
What can we expect from Bomba Curls in the future?
We will be releasing our new Deep Treatment Mask very soon. The treatment mask is spectacular. That’s the only word that can most accurately describe just how good this mask is. The entire line is specifically formulated to promote growth because I feel that consistency is key, and I wanted my customers to consistently reap the benefits to achieve results. We’ll gradually be releasing new products, including styling products that really answer to the needs of our customers. Everyone knows I love my customers and I make it a point to provide them with options that are safe, effective and make it easy to embrace your natural curls…all while working to broaden the spectrum of beauty!
Here at NaturallyCurly, we love innovators in the curly and textured hair care industry. Christian Karega, Founder of Ayur Luxe, is one the premier innovators you need to know about right now. This Leader in Curls has a “B.S. in Engineering from Stanford University and an M.B.A. from Harvard Business School with distinction” and long-range goal of owning a “world-class brand with the potential to popularize Ayurvedic herbal traditions in the mainstream American beauty market.”
That’s why we were thrilled to sit down and chat with her about Ayur Luxe. Get ready to fall in love with her approach to haircare!
To start, will you please tell us about your company’s history?
The idea for Ayur Luxe was birthed in August 2018. I was in another hair care rut. Like most natural girls, I went to YouTube to find a solution to the slow growth, breakage, and damage that I couldn’t seem to stop with any product I used. When I came across Ayurvedic herbs for hair, I knew it was the thing I was missing. Unfortunately, at-home recipes are just not practical for my busy life. Ayurvedic herbs were hard to find and the recipes were difficult and messy to use. I started working on Ayur Luxe in September 2018, and it took me almost a year to iterate on the formulation for the Damage Control collection. I wanted to make sure it lived up to its promise to harness the power of these herbs in the most effective way possible. We launched in July 2018, and the response has been amazing over the last month. People are really loving the products.
Have you always had a passion for natural hair and hair care?
No. The natural hair movement selected me. I have been natural for over 20 years; long before the natural trend started. I was forced into natural hair because although my hair looks thick, it is very fragile and can’t handle relaxers. I had to stop relaxing my hair if I wanted to keep it on my head! Back in those days, very few people knew how to care for natural hair. I was afraid of my natural hair. It wasn’t until I spent time on YouTube and read blogs like Curly Nikki that I began learning about natural hair. I learned what it likes and how to treat it and I fell in love with my natural hair for the first time. Now I see how blessed we are as Black women to have extremely versatile hair.
Please tell us about your hair care collection.
The Damage Control Collection is a Whole Hair Food that contains a proprietary blend of nutrient-dense Ayurvedic herbs (Bhringraj, Brahmi, Amla, Tulsi, Fenugreek, Hibiscus, Shikakai, Reetha, and Neem”> with deeply hydrating oils such as jojoba oil, coconut oil, castor oil, and shea butter. The goal of the Damage Control Collection is to reduce breakage, shedding, split-ends and damage that impedes hair growth and retention. We worked with an Ayurvedic expert in India to develop a proprietary blend of 9 Ayurvedic herbs to address these issues. The Damage Control Collection includes a sulfate-free low lather shampoo, leave-in conditioner, and a hair rehab mask. For those who want an extra boost of Ayurvedic herbs every day, we have a Raw Herb Hair Treatment Oil.
What curly and textured hair concerns does Ayur Luxe address?
Ayur Luxe launched with the Damage Control Collection, which focuses on damaged, dry and overworked hair. The Damage Control Collection addresses breakage, damage, and shedding. I started the first collection to deal with these concerns because they are huge concerns for curly and textured hair and this is an area where Ayurvedic herbs shine.
There are so many products on the market that condition and soften the hair and make it feel good, but not many actually protect the hair from damage, shedding, and split ends. There are 9 Ayurvedic herbs that are used in all products in the Damage Control collection. Just about every one of these herbs has been scientifically studied in independent labs to produce amazing hair outcomes. These herbs have been scientifically proven to grow hair better than Minoxidil 2%, reduce shedding, strengthening hair, and detoxifying the scalp.
What intrigues me most about Ayur Luxe is that it contains ingredients that derive from the Ayurvedic herbal tradition. For those unfamiliar with Ayurvedic practice, will you please explain why it is vital to hair care, beauty, and culture?
Ayurveda is an ancient healing system originating in India. It has a belief system around healing the body naturally with diet, exercise, and herbal remedies. It intersects with beauty because many of the herbs that are used to treat ailments have done wonders for the hair and skin for thousands of years. There has been extensive scientific research that explains why these herbs work so well on the hair and skin. For example, in clinical studies, Bhringraj extract increased the average number of hair follicles by 50% and caused hair to regrow in less time than Minoxidil 2% in mice. Researchers believe Bhringraj does this by keeping hair in the growth phase longer. When combined together, Amla, Brahmi, Hibiscus, and Fenugreek all have been studied to also extend the growth phase of hair and the number of new hair follicles. Shikakai thickens and protects hair because it is a hair super food-loaded with Vitamin A, C, D, K, E, antioxidants, minerals, and micronutrients. Lastly, the scalp is largely ignored when talking about hair health, but it is so vitally important. Fungus and bacteria on the scalp can inhibit hair growth and damage hair. Tulsi and Neem have been scientifically proven to reduce dandruff and kill fungus and bacteria that inhibit hair growth. Ayurvedic herbs address all these issues, which is why we put them in our products.
In your opinion, which of these factors is most important to consider when purchasing hair products: hair density, hair width, porosity, curl pattern, length, or something else?
I think they are all so important. If I were to choose one, I would say one’s curl pattern is a vital factor when selecting hair products. Your porosity will help you understand how your hair handles moisture, shrinkage, heat, and retention. It will tell you how your hair handles protein, oil, and conditioning agents. Another important factor in hair care is the scalp, which is so often ignored. Healthy hair starts with the scalp. So, when selecting hair care products, make sure to find products that thoroughly cleanse the scalp and feed the scalp with the nutrients it needs to grow.
What advice do you have for burgeoning hair care and beauty entrepreneurs?
Firstly, we need you. Black women are 5% of the US population, but we purchase 33% of the hair products sold in the US. We need more women of color developing hair and beauty products for us.
Secondly, when developing your product, find your customer and develop your products for them. Some of the best features of the Damage Control line came from hard to please hair enthusiasts who gave me honest feedback on how to make the products better. Spend the extra time during development making sure what you offer your customers is the very best that it can be.
Lastly, do not give up. The movies always cut to the end and never shows the mundane daily grinding it takes to launch a business. In real life, it is a grind, and you are not always sure if and when your hard work will pay off. Stay motivated by focusing on how you would like to impact the world with your business.
Are there any hair care industry trends catching your eye?
I absolutely believe that over the next 5 years, everyone will be talking about Ayurvedics in beauty in the same way everyone is talking about CBD now. I already see Ayurvedic herbs showing up in food products, teas, and herbal products. I also see a few Ayurvedic herbs show up in beauty products here and there. I know there are so many hidden jewels in the lexicon of Ayurvedic Herbs that will be known as miracle herbs in the US. I want Ayur Luxe to be positioned as a leader when this trend catches on.
What can we expect to see from Ayur Luxe in the next year or two?
Ayur Luxe’s mission is to popularize Ayurvedic herbs that have been used for centuries to address beauty’s toughest challenges. I have at least 3 different hair care collections that I want to launch in the next 12-24 months. Because of the high concentration of antioxidants, vitamins, minerals, and cleansing agents of Ayurvedic herbs, they have wonderful applications for skincare. You can expect an Ayur Luxe Skin Care line coming out that harvests the very best Ayurvedic herbs for the skin.
Image Source: @sydneylynnn
What was it like for you growing up with textured hair?
It was challenging, not knowing what to use on my hair. Especially back then there were NO curly hair products. Being mixed black and white, my parents would use a ton of different products and they would either be too greasy or too dry, or they would just put it up. It wasn’t until I was about 11/12 when I started doing my own hair but I was using you know, Tresemme Flawless Curls Mousse and my hair was so dry from it. I was washing it everyday with sulfate, But how was I supposed to know lol.
What made you decide to embrace your naturally curly, wavy hair?
Well, I have always wore my natural curls, but in middle school I started to straighten my hair a lot because I wanted to fit in. When I was in middle school that’s when it was the “scene stage” so everyone had the heavy side bang with different colors. One day my stepmom told me I had heat damage and that I needed to stop straightening my hair. We went to Sally’s and found some different curly hair products. I started going on YouTube and watching videos of other curly girls. I would watch Shameless Maya, Lipstickncurls and Lisette. I looked up to them and started exploring new products and routines to use for my curls.
What has been the most empowering moment of your natural hair journey so far?
I think my journey has helped me form my career! If you don’t know, I am a licensed cosmetologist who specializes in natural hair. I think I wouldn’t have gone through my journey, I wouldn’t know how to help others with theirs. I noticed when I was in middle/high school and got my hair cut wet that my curls were so uneven to the point where the back look chopped in the middle. It was bad. So I started researching curly cuts and slowly started doing my own and family, now I have a whole curly clientele! I started the CG method in 2014, my mom got me the DevaCurl Kit. I love helping others with their transition, it makes me so happy!
Image Source: @sydneylynnn
How do you protect your curls at night?
I sleep on a satin pillowcase and put my hair in a high ponytail (pineapple”> and sometimes a satin bonnet.
Who is your curl crush?
I can’t just pick one!! Lol definitely Jade Kendle @lipstickncurls , Jude Demorest from Star @judedemorest, Lynn Kate @lynnkatee, and Felicia @HiF3licia.
What’s your curly girl essential you can’t live without?
I definitely can’t live without my scrunchies and hair pick!
What is your current hair regimen? Any favorite products you’d like to share?
I usually clarify once a month, wash and deep condition once a week, sometimes I’ll wash twice if my hair is dry. I usually style with a leave in, cream and gel. That’s interchangeable so sometimes I’ll do cream and gel, leave in and gel. Depends on the mood. My favorite products are BounceCurl cream, leave in and gel. I love Rizos Curls 4 Step System, Devacurl Melt Into Moisture Mask, Briogeo Don’t Despair Repair mask, Curls Blueberry Bliss Jelly, and DevaCurl Ultra Defining Gel.
Image Source: @sydneylynnn
What has been the most challenging moment of your natural hair journey so far?
The most challenging thing I would say is texture changes. My textures have changed some over the years and sometimes I do feel discouraged. I also get stressed out because when the weather affects your hair it’s like you have to start from square one with your routine.
Are there any techniques or methods that have made a huge impact on your hair health?
Definitely trims every 3 months! I notice a huge difference in my curls to the definition and elasticity. Deep conditioning is very important as well. I can tell if I skip a week of DC’ing.
What’s your advice to women who are still struggling with loving their natural texture?
Love YOURSELF!!! Love your hair!!! It’s what you got so you might as well rock it! Don’t compare yourself to others. I think we are all guilty there but don’t get so caught up in what other people use, everyone’s hair is different so listen to what yours needs!
What was it like for you growing up with textured hair?
For me growing up with curly hair was very hard. I wasn’t born in the US and I was born to a mom with straight hair. She didn’t know how to treat curly hair and I grew up with what the whole neighborhood called a “sponge” for hair.
My curls were constantly being brushed, causing a bush lol. Which made me HATE my hair all my life until adulthood.
What made you decide to embrace your naturally curly/coily/wavy hair?
I remember 2 years ago, taking a picture of myself with what at that point was my “styled” hair, and I remember looking at it and saying, omg your hair looks awful. What happened? It looks SO burnt!
Immediately then, I went into my Instagram and it was like my phone was listening to my thoughts, because it introduced me to @hif3licia. I stalked her page literally lol, and her YouTube. And the rest is history. 2 years into my healthy hair journey now. And it was the best decision.
What has been the most empowering moment of your natural hair journey so far?
The most empowering moment so far in my hair journey has been the acceptance of myself, the acceptance of my true self. How I learned to re-love myself and accept me for who I am, because there’s only one.
How do you protect your curls at night?
I usually pineapple my hair at night and sleep in a satin pillowcase.
Who is your curl crush?
Definitely @Hif3licia and @ayesha.
What’s your curly girl essential you can’t live without?
My hair is very dry so my I can’t live without product will be deep conditioner.
What is your current hair regimen? Any favorite products you’d like to share?
My hair regimen consists in Deep Conditioning once a week, and styling with a cream and gel.
My favorite products at the moment are Not Your Mother’s Curl Talk line, and Bounce Curl gel.
What has been the most challenging moment of your natural hair journey so far?
The most challenging moments of my natural hair journey was saying goodbye to my hair and cutting it off.
Are there any techniques or methods that have made a huge impact on your hair health?
Olaplex definitely made a HUGE impact on my hair at the beginning of my journey, and leaving the hair straighter.
Styling upside down helped with volume and using a diffuser helped a lot to retrain my curls to curl again.
What’s your advice to women who are still struggling with loving their natural texture?
My best advice is to not take it too seriously. Take it a day at the time, and love every moment. All the years of damage you cause will not be cured in a month, it takes a lot of time and patience. And the best way is just to go with the flow do all the right things and keep living. Don’t compare your stage 1 to someone’s stage 10, because they could have been on their journey for years
In 2017, Ameka Coleman received a vision from God to start her own company and operate in her purpose. As a Type 4 Natural Hair Enthusiast, Ameka felt some curly hair types were more glamorized in the media than others, so she utilized the power of social media to inspire and build a community to show the beauty and versatility of type 4 naturalistas. Now, as the CEO of Strands of Faith, she’s on a mission to teach others how to embrace their God-given natural hair while promoting self-love and community.
To start, will you please tell us about your company’s history?
Strands of Faith was launched in February 2018. It was born due to passion meeting purpose. I have always had a strong passion for embracing natural hair and went over and beyond to educate myself and others on the process of returning natural. However, God knew His plans for me all along because He led me to create the company accompanied with a strong vision to do so. In hindsight, everything that I have done in my life has led me to this moment. It is surreal when I actually think about it. My scientific background has helped me to formulate the products. My MBA has helped in the business sense of things. My trial and error hair journey has given me first hand experience to truly relate to the struggles of others who deal with the same. The only way I can explain how Strands of Faith came about is that it came full circle. It was His plan for me all along. I am simply grateful!
Have you always had a passion for natural hair and hair care?
Yes indeed! My passion stems all the way back to 2006 when I first returned natural. The freeing and liberating feeling that I felt in that moment was the driving force behind me wanting to encourage other women to embrace their God-given beauty in the way that their tresses naturally grew from their scalps.
I went on a recruiting spree and gradually converted everyone who I encouraged to eventually return natural themselves. I do understand that some people still prefer relaxers over their natural textures due to the maintenance etc. and there is nothing wrong with that choice. However, the issue that I am encouraged to get people to overcome is to actually truly love their natural texture and to not let the reason for relaxing to be solely because they hate their texture.
I have also always had a strong desire to educate women about growing their hair and letting them know that the shoulder length hair that they’ve always had their entire life is not their end story. Our hair grows when properly cared for!
Tell us about your Faith of Strands collection
Our initial collection is the Holy Grail Collection, which includes 6 products that focuses on moisturizing the hair for Hair Types 3/4. The entire collection was personally formulated by me utilizing my research and scientific background. My main focus was to create super quality products that did not have harsh ingredients such as phthalates and parabens. Our products are handmade in small batches.
Since our initial collection, we have added 3 additional products to our offerings. We have products that will get your tresses right from the start (wash”> to finish (style”>.
In your professional opinion, what are the most effective ingredients for Type 4 curls?
I believe it is the combination of ingredients that matter most. For example, our line is formulated with 4 key and awesome oils/butters including Kukui oil, Babassu Oil, Baobab Oil, and Shea butter. I have found that this combination and the percentages used are great at moisturizing type 4 curls.
However, in general, Type 4 Beauties usually have great results with heavier type of butters as they do a great job in further sealing in the moisture once the hair has been properly moisturized.
What is your favorite natural hairstyle to wear and why?
My favorite styles have definitely changed throughout the years as my lifestyle has changed. In my earlier natural days before having kids, I used to love doing styles like rod sets (flexi, perm, curlformers”>. These styles are fun and super cute but they are also tedious and time consuming.
During my childbirth years (2015-2019″> which seems life most of my life lol, my favorites leaned towards quick and easy styles such as freestyle updos, mini twists, and occasionally twist outs, or bed head lol!
Lately, surprisingly, my favorite style has been the wash-n-go! I used to despise the wash-n-go because for kinky textures like mine if they aren’t done in a correct manner they could lead to single strand knots, matting, tangling etc. However, the key to getting longevity with a wash-n-go is to style it once and then let it gradually do its own thing. No manipulation after the first set. Our styling custard has been essential in allowing me to achieve a healthy wash-n-go!
What curly and textured hair concerns does Strands of Faith address?
Our products are all about restoring the moisture balance. We believe that moisturized hair is the key to length retention. There are many products on the market that emphasize hair growth, but truth be told there are no hair oils, potions, or pills that will grow the hair beyond the length that it was already intended to grow. The caveat to this is if there are any health related issues preventing hair growth.
Otherwise, the main focus should always be “length retention”. A healthy head of hair is constantly growing at a normal speed. Most people think they have a hair growth issue when in reality they have a length retention issue. And mostly what’s happening is that the hair is breaking at the same rate it is growing. This is why our products focus heavily on restoring moisture. If your hair stays moisturized while it is growing, you are guaranteed to reach all of your hair length goals. I have proven this strategy with my own hair, as I have been able to grow it to waist length.
In your opinion, which of these factors is most important to consider when purchasing hair products: hair density, hair width, porosity, curl pattern, length, or something else?
I believe that symptoms are most important when searching for products. For example, dry hair, damaged hair, brittle hair. The first step is to identify the symptoms and then to work backwards from there. However, porosity, density, curl pattern all have their place as well. Usually, you can tweak a product to meet these specific needs if it’s a product that already works well for your hair.
For example, someone with low density may only need a dab of our twisting butter whereas someone with high density could use more. Most of our products are buildable according to the individuals hair needs. Also, most times a person won’t know how a product works for them until they try it. What may work for someone who is 4b, high density, low porosity may not work the same for someone who is 4b, low density, high porosity. It’s all trial and error!
What advice do you have for burgeoning hair care and beauty entrepreneurs?
Know every aspect of running your business. All the ins and out. In the beginning, you don’t need to be an ‘expert’ in all things, but you definitely should learn how to do all things until you’re able to get to a point of outsourcing your duties.
For example, I know how to make my product, label, package, ship them, handle customer service, all aspects of marketing including email and influencer, manage social media for all of my profiles, and the list goes on! Some of these things I’m still doing and some I’ve already delegated to others. In the end, the true goal is to be the CEO of your business and to not necessarily constantly work in it, but to continue expanding the vision!
Having a good mentor/coach is a blessing, but don’t allow the lack of one to stop you from moving forward. Google has been my biggest mentor to date! Most of the things I’ve learned while being in business came by way of simple research.
Also, no one is going to have the same passion and vision for your business as you do so you have to be willing to put in the work even during the tough times. There’s no such thing as becoming an overnight success. You don’t plant the seed today and reap the harvest tomorrow. Put in work, have Faith, and allow God to do the rest!
What can we expect to see from Stands of Faith in the next year or two?
Wow! This question has my wheels spinning hard. I’m a visionary so it’s kind of hard to not think of the endless possibilities. However, right now my main focus is be sensitive to hearing from God and the direction He wants me and the company to go. This is my true season of having “faith”.
To stay connected with Strands of Faith, follow along their journey on Instagram to see what’s new.
Image: @curlienish
What was it like for you growing up with textured hair?
Growing up, I did like my curls when they were wet but was clueless of how to take care of them or make them look pretty once dried out!! My hair was mostly brushed out dry, in braids or in a pony tail. I would never leave my hair open and felt really self conscious about myself because I felt like my hair always looked untidy. That made me feel less presentable. I would come across some kids with beautiful spirally curls and would never understand why my hair never looked as defined as that. Even my mom didn’t know much about enhancing my natural curls while I was a kid. Most girls would plaster their hair down with oil and I hated doing that especially while going to school. I didn’t know any better. No one around me did.
What made you decide to embrace your naturally curly/coily/wavy hair?
Over time through trial and error figured that not combing my hair after it was washed out and conditioning well really let my curls show, and they were much softer too. I would smooth down my hair with some light hair oil when damp and this would give me a little definition but it wouldn’t last long. When I saw the little improvement it led me to seek more information on curly hair care. I liked the change and decided to work on making this better. One day last year I chanced upon the “Curly Girl Method” on a blog! It all started to make sense finally!! I binge watched YouTube videos and I discovered a few curly hair bloggers on Instagram who really made me feel like I can do this!! Their transformation stories made me believe in this magic. There was no looking back from here onwards.
What has been the most empowering moment of your natural hair journey so far?
You know, when I look back at old photos of me in my teens right till my late twenties, there are almost none with my hair left open, even on my best hair days it was always tied up. That made me realize the extent of how much of a hit my self image took. I had zero confidence to let my hair down. It may seem trivial, but after I started the CG method the most empowering moments were when I first started letting my hair down, on my best days and even on days when they were just hanging in there. And that’s because I had gone past that point where I’m always occupied with how my hair looks. The CG method has helped me embrace not just my textured hair, but me as a whole at my best and worst. Just being me is empowering.
How do you protect your curls at night?
After a light scalp massage I put my hair up in a loose pineapple with a telephone wire scrunchie or sometimes just leave it open and spread it above my head while I sleep on a satin covered pillow at night. I always use a satin pillow case.
Image: @curlienish
Who is your curl crush?
This one’s a tough one because there are so many beautiful curly haired ladies I love!!
I started my CG journey 8 months ago following and loving the curls of @curlsandbeautydiary @desicurly @themestizamuse @powerdomi @marisascurls @curl_pal @chicmedusa and @thecuriousjalebi and I totally crush on all of them to this day!! I’ve learnt not just about curl care but so much more from them. They’re beautiful kind and strong women inside out.
What’s your curly girl essential you can’t live without?
I need my telephone wire scrunchie and I carry one in all my bags. I have a few spares in my drawer at work too coz I’m always losing them.
Also I’d like to add here that I’ve recently grown to be quite a product junkie, but if I had to de-stash for whatever reason, the essentials I couldn’t do without are Righteous Roots Oil, Vilvah Goatmilk Shampoo, Aaranyaa DC, Ashba Leave In, Arata Cream and Gel. I could use these products for life and I know my curls would be thanking me. ;”> Can’t live without these for sure!
What is your current hair regimen? Any favorite products you’d like to share?
I wash my hair twice a week. I pre-poo with my Righteous Roots Oil blend. Deep conditioning, like I said, helps me really feed my hair the nourishment it needs on a weekly basis. My current favorite moisture DC is Shea Moisture Manuka Oil & Mafura Oil Intense Hydration Masque and when my hair needs a protein boost I do a DIY Gelatin treatment. I clarify at least once a month or more often if my scalp feels gunky. My favorite shampoo is the Vilvah goatmilk shampoo and in conditioners I love the Aaranya Argan Hair Pack. My all time favorite hair cream & gel are from Arata. Their flaxseed gel is just the best! Gives me shiny defined curls and great hold every single time. Another brand I can’t do without is Ashba Botanicals, Indias first CG friendly brand. It’s amazing that we now have so many CG friendly products in India, something that we lacked for a long time.
Image: @curlienish
What has been the most challenging moment of your natural hair journey so far?
Coping with the changing climate and managing my curls in accordance with it has been extremely challenging for me. My hair is naturally very frizzy with plenty of flyaways and a lot of new baby hair now, thanks to my scalp massages!! And I live in a very humid place where except for two or three months of good climate ( cool winter months”> the rest of the year my hair is constantly trying to adjust to the changes in my hair care routine.
I have learnt to love and embrace the frizz but sometimes I wish my good defined results last longer than a couple of days. I’m yet to find the perfect lineup of products for high dewpoint days. Honestly, I don’t enjoy picking up products so meticulously. But it is a learning experience and I hope I can figure this out before the seasons change up again.
Are there any techniques or methods that have made a huge impact on your hair health?
Deep Conditioner!! This has been a game changer for me. For me, deep conditioning once a week is key to maintaining healthy curls and nourishing them inside out.
Oh yes and scalp massaging too. Righteous Roots Oil has been my constant for months and scalp massages are never the same without it. I can go on and on about how scalp massages and deep conditioning have been key in improving the health of my curly hair. Healthy hair grows from a healthy scalp, and these two aspects are very crucial for me.
For me, technique has always come first before products. I even started my healthy hair journey by practising the methods like squish to condish, styling on wet hair, praying hands, scrunching and pulsing, wet plopping… all of this with non CG products before I made the switch. Believe me, it made things so much easier once I went full CG.
What’s your advice to women who are still struggling with loving their natural texture?
There’s nothing better than God’s gift to you of textured hair, be it wavy, curly, kinky or coily. It’s who you are! Embrace it, accept it, give it some TLC and see how it loves you right back!
Especially my Indian sisters, I know you’ve always been made to feel like you are not enough, your hair is not good enough. Don’t idolize those unreal beauty standards. Go make your own! The confidence and satisfaction you get hereafter is unmatchable.
Also, starting the CG method doesn’t have to be expensive or difficult. Start like I did, use what you have first and practice the technique. See how your curls clump up, notice how your natural texture gets enhanced, feel the difference. And then think how this can improve hundredfold when you switch to clean label products and follow the CG method more closely. Make it yours and watch your curls thrive! It’s the best thing you could do for yourself .
