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EXCLUSIVE: Try the NEW Camille Rose Around the World collection!

Wait, wait! I know you want to try the brand new Camille Rose Around the World collection, but have you heard about buriti oil, yet?

EXCLUSIVE Try the NEW Camille Rose Around the World collection
iStock — Madeline Steinbach

It’s one of the many nourishing ingredients featured in the new collection by curly girl favorite Camille Rose. Among all the exotic oils featured in this never-before-seen collection, buriti is the one that we’re all going to be raving about in the next few months. Keep reading to learn why!

EXCLUSIVE Try the NEW Camille Rose Around the World collection
Photo — Mark Skeet

Making its debut on NaturallyCurly.com and our upcoming Texture on the Runway show in the Big Apple, the Camille Rose Around the World collection is the one you’ll want to get your hands on before anyone else. And today might be your lucky day!

Your chance to win every item in the Camille Rose Around the World collection is here!

First, learn about this oil from natural hair expert Sabrina Perkins. In her article The Benefits of Buriti Oil for Hair, she states, “This oil soothes dry and damaged hair and can be used in oil blends or as a hot oil treatment. The essential fatty acids in this treasured oil are excellent at maintaining elasticity and firmness in the skin while producing collagen and elastin, which provide moisture to the scalp.”

EXCLUSIVE Try the NEW Camille Rose Around the World collection
Photo — Antas Singh

“The high presence of beta-carotene in buriti fruit oil is helpful in healthy hair growth, and the oleic acid is great for adding a natural sheen to hair.” – Sabrina Perkins, NaturallyCurly.com

Taking care of your curly hair is always a joy, especially when you introduce buriti oil to your regimen. So, add even more vibrancy and nourishment to your curls with the Camille Rose Around the World collection before it hits the shelves at Sally Beauty!

EXCLUSIVE Try the NEW Camille Rose Around the World collection

To be one of the few lucky curlies to try the entire line simply enter your email address in the form below. You could have these fantastic Camille Rose products in your life in a matter of weeks:

  • Buriti Oil Cholesterol Treatment
  • Buriti Oil Scalp Treatment
  • Nangai & Tsubaki Protein Treatment
  • Nangai & Tsubaki Oil Scalp Treatment
  • Oud Deep Treatment
  • Oud Illuminating Oil – Liquid Gold
  • $15 gift card to Sally Beauty
EXCLUSIVE Try the NEW Camille Rose Around the World collection

The Camille Rose Around the World giveaway closes on August 15, 2018.

EXCLUSIVE Try the NEW Camille Rose Around the World collection
Photo — iam se7en

You’re right to be excited about trying the new Camille Rose Around the World collection. In addition to the hair strand-repairing Amazonian Buriti fruit oil and Omega 3, 6, and 9 blend, its other star ingredients include:

  • Golden Nangai nut oil blended with Japanese Tsubaki oil in a mix of vitamins A, E, and Beta Carotene that strengthens curls that are breakage-prone.
  • Rare Middle Eastern Oud oil which features in olive, jojoba and white tea give nourishment and life to all hair types.

How to Enter the Giveaway:

Use the Runway Moves: Texture on the Runway 2018 Giveaway email entry form below for a chance to WIN the Camille Rose Around the World collection!

Thanks for entering the giveaway, which is open to U.S. residents only, as per our Terms and Conditions.

EXCLUSIVE Try the NEW Camille Rose Around the World collection
Photo — Bobby Rodriguez

This Texture on the Runway giveaway is sponsored by Camille Rose Naturals.

As ever, stay curly!

Does Pracaxi Nectar Moisturize Our Natural Curls?

Okay, curlies. We need to have a quick chat about pracaxi nectar because YES, it does moisturize our natural curls.

Also you have a chance to WIN the entire Carol’s Daughter Pracaxi Nectar collection. Find out why you need it in your life!

Does Pracaxi Nectar Moisturize Our Natural Curls
Photo: Eloise Ambursley

If you’re like me, you can use a refresher on the merits of pracaxi nectar – nature’s instant moisturizing emollient. Its link to cellular renewal has made it a popular ingredient in skin treatments for scars, pigmentation and acne, but what else can this amazing oil from Brazil do for our hair?

Does Pracaxi Nectar Moisturize Our Natural Curls
Photo: Rodolfo Sanches Carvalho

According to curly expert UK Curly Girly, this is the reason you need pracaxi oil in your hair care regimen:

“Due to its high level of lignoceric acid, this oil also is an amazing moisturizer for the hair and can be combined with other oils to create the ultimate hair moisturizer.” – UK Curly Girl, NaturallyCurly.com

Sounds great, right? Want to know how you can get your hands on it?

Look no further than Carol’s Daughter! See? You and I share a common struggle: finding the best styling products that won’t leave hair crunchy, greasy, or begging for hydration and moisturization!

Does Pracaxi Nectar Moisturize Our Natural Curls

That’s why I know you’re going to love this line that will be featured at this year’s Texture on the Runway 2018 in New York! Can’t wait until September 6 to get your curly stash? No problem! It’s available right now online at Sally Beauty.

Does Pracaxi Nectar Moisturize Our Natural Curls
Photo: Philipe Cavalcante

If you’re feeling lucky, enter to win the entire Carol’s Daughter Pracaxi Nectar collection right now. Just use the form below. But first, take note of what you can win:

The Carol’s Daughter giveaway closes on August 9, 2018.

Does Pracaxi Nectar Moisturize Our Natural Curls
Photo: Joao Silas

How to Enter the Giveaway:

Use the Runway Moves: Texture on the Runway 2018 Giveaway email entry form below for a chance to WIN the entire Carol’s Daughter Collection!

Thanks for entering the giveaway, which is open to U.S. residents only, as per our Terms and Conditions.

This Texture on the Runway giveaway is sponsored by Carol’s Daughter.

Does Pracaxi Nectar Moisturize Our Natural Curls
Photo: Isaiah McClean

As ever, stay curly!

Cantu Has Every Texture Covered for Runway Season!

Curly hair is captivating.

Cantu Has Every Texture Covered for Runway Season
Blonde ambition — Unsplash, Bernard Osei

That’s why we’re thrilled to show its stunning power at this year’s Texture on the Runway in the heart of New York City!

As we ramp up for Fashion Week and get into the groove of all things curly and coily on the runway, we’ve partnered with your favorite curly hair brands for the ultimate pre-runway giveaway. Today, you have the chance to win every product in the Cantu Shea Butter for Natural Hair collection!

New to Shea butter – the amazing all-in-one natural hair softener, hydrator, and miracle worker? No problem! Learn from the experts! In her ingredients-focused article for NaturallyCurly.com, Stephanie Bird heralds the nourishing properties and seemingly endless uses of shea butter. In Shea Butter for Hair Healing Magic, she writes:

“The emollient, (softening”> quality of shea butter makes it useful for hair and body care, as it is easily and quickly absorbed when applied topically.”

Cantu Has Every Texture Covered for Runway Season
Soft, fluffy curls can be yours — Unsplash, Kyle Loftus

Since it’s so easy to use and because it’s great for your hair, you’ll want to introduce every item from the Cantu Shea Butter for Natural Hair collection to your thirsty curls and coils. Why aren’t you entering to win, right now? Come on! You have to enter!

Cantu Has Every Texture Covered for Runway Season

Here’s what you can win from Cantu Shea Butter for Natural Hair collection:

Cantu Has Every Texture Covered for Runway Season

The Cantu Shea Butter giveaway closes on August 6, 2018 at midnight.

How to Enter the Giveaway:

Use the Runway Moves: Texture on the Runway 2018 Giveaway email entry form below for a chance to WIN the entire Cantu Shea Butter Collection!

Thanks for entering the giveaway, which is open to U.S. residents only, as per our Terms and Conditions.

Cantu Has Every Texture Covered for Runway Season
Good luck, curl friends! — Unsplash, Nat Group Salon

This Texture on the Runway giveaway is sponsored by Cantu Beauty.

As ever, stay curly!

How to Extend Your Natural Hair Blowout Before and After Swimming

If you’ve been reaping the benefits of a Brazilian blowout, the hair-smoothing treatment that defrizzes your tresses for three months, then you probably want to maintain this gorgeous look for as long as possible. So what are you supposed to do when swimsuit season rolls around?

It’s impractical to avoid swimming pools altogether. That’s why your treatment needs to be maintained before and after you cannonball your way into the deep end. This Brazilian Blowout-sponsored video and post, featuring protective hair care maintenance steps, will help you combat the negative effects of chlorinated pool water and extend the life of your smooth, frizz-free hair.

TIP 1: Condition Before Swimming

The best way to prep your hair is to fortify it with Brazilian Blowout’s Acai Anti-Frizz Conditioner or Acai Deep Conditioning Masque, making sure to thoroughly coat your hair strands. For added value, use Acai Daily Smoothing Serum designed to protect your hair from environmental damage, strengthen your hair cuticles by sealing them with moisture, and ward off ill effects of UVA/UVB rays.

TIP 2: Put Your Hair in a Bun or Easy Protective Style

Combating the drying effects of chlorinated pool water with pre-conditioned natural hair can be taken to another level when you put it in a bun or easy protective style such as two-strand twists or a French braid. For styles that require constricting styling tools, always reach for plastic elastics that are gentle on your natural hair. Now, you’re ready for a swim!

TIP 3: Wear a Hat When You Get Out of the Pool

Protecting your strands from drying swimming pool chemicals doesn’t end once you’re out of the water. Environmental factors can also cause your treatment to lose its impact. Wear a hat when you’re out of the pool to shield your natural hair from UV rays and heat damage.

TIP 4: Cleanse with a Gentle Shampoo Right After

As soon as your swim ends, you must shampoo your hair. Choose a gentle, Brazilian Blowout’s Acai Anti-Frizz Shampoo. This shampoo won’t diminish your blowout and will help it look as stunning as ever. You’re also setting your natural hair up for an easy detangling session.

TIP 5: Treat Your Hair to a Deep Conditioner and Strengthening Masque

After you’ve cleansed your scalp and hair, follow up with a Brazilian Blowout’s Acai Deep Conditioning Masque to add the moisture your natural hair needs to look its best. This will help ensure that your stands stay healthy, strong, and smooth. Use a wide tooth comb or shower brush when working the masque into your hair for maximum coating. Let the masque sit in your hair for as long as ten minutes before rinsing it out. You can leave it in overnight, rinsing it out in the morning for enhanced results.

Chlorinated pool water will dehydrate your natural hair, stripping its natural oils, and reduce the staying power of your beautiful blowout. That’s why it’s imperative for you to use a hair care regimen for your natural hair, before and after getting into swimming pools. Brazilian Blowout Açai Anti-Frizz Care products will not only extend the life of your Brazilian Blowout smoothing treatment, with its exclusive blend of native smoothing and sealing properties, but they will help you maintain a smooth look and healthy hair all summer long!

How To Style Bantu Knots with Braids That Are Too Cool For School!

You peer into the mirror, carefully lining your lips with a gentle nude and filling in with an I’m-bossy-not-flossy color that conquers minds in the boardroom. Taking a step back to admire your handiwork, you lint roller-over your left shoulder, making sure every speck of lint is off your power suit. As you give yourself the once-over to ensure every little hair is in place, your gaze drops to the lower left of the mirror and you notice a pair of bright, wide eyes.

It’s your daughter.

She’s absorbing every move you make, mimicking the lip liner and color application, the brushing off of the shoulder, and the ferocity of your power stance. Your baby girl not only loves you; she admires you. However, you know that your boardroom-ready style is too… well, too grown for her. She needs a look that is just as fierce, cute, and stylish as yours for the day she returns to school, and suitable for her age.

Well, Mom, when it comes to keeping your child looking über cute and on trend, Luster’s Pink Kids has precisely what you’re looking for! Making it easy for you to get the coolest style of the school year, we here at NaturallyCurly and Luster have teamed up to bring you this easy-to-use guide to styling your baby girl’s natural hair. Check it out and save it to your Pinterest board today:

How To Style Bantu Knots with Braids That Are Too Cool For School

It’s easy to achieve this look! Start with Pink Kids Detangling Spray to achieve perfectly detangled curls. Moving from the ends up to the roots, use a wide-toothed comb to evenly distribute Pink Kids Detangling Spray through every curl, gently pulling out knots along the way.

Next, you will want to use the hydrating Pink Kids Frizz Free Curling Crème to smooth every hair strand in your child’s sectioned hair. The crème adds slip to curls, making them exceptionally easy to style into Bantu knots. You’ll also love this crème if you’re adding braid extensions to create full-looking Bantu knots”> into your child’s natural hair because it will keep her curls hydrated within the protective style.

Work in a pea-sized amount dollop of Pink Kids Curl Creation Custard for Twists & Braids along the length of your child’s baby hair. For long braids, you’ll need to add braid extensions. Whether you’re styling your sweetie’s hair into Bantu knots, braids, or any other on-point look, Much like the natural hair in the Bantu knots, you’ll want to ensure that her hair is hydrated and thoroughly moisturized in these braided extensions. The custard will definitely do just that!

How To Style Bantu Knots with Braids That Are Too Cool For School

Now that your mini-me is all dolled up and eager for the school year, we want to know: Does she absolutely love her look?

Share your stories with us in the comments section below and on our Facebook page, because we love seeing the cute hairstyles you send her off to school with.

This post is sponsored by Luster Products, Inc.

INFOGRAPHIC PHOTOGRAPHY BY BRIO PHOTOGRAPHY.

Get The Look Giveaway: The Summer 2018 Style You’ll Love

Get The Look Giveaway: You Can WIN Coconut Restore!

Hi, NaturallyCurly world! It’s your girl G., and I am so excited to tell you all about my new look:

Summertime Havana Twists

Get The Look Giveaway The Summer 2018 Style Youll Love

For Summer 2018, I wanted a cute protective style that gave ? Take Me To The Beach, Boi ??‍♀️vibes. And I also wanted to make sure my hair would be super moisturized from the start to ensure that my hair doesn’t break off or suffer from sun exposure. So when Coconut Restore asked me to use their leave-in, gelee, and hair oil to get the look I wanted for the summertime, I was BEYOND THRILLED. 

Take a look at how I got the look that you too can rock all summer long, and enter the giveaway to get all the products we used (keep reading for contest entry details”>:

Get The Look Giveaway The Summer 2018 Style Youll Love

Using Coconut Restore To Prep and Care For Havana Twists and Other Protective Styles:

Clarify, cleanse, and condition 2 days before your braiding sessions: You want to make sure your natural hair is perfectly prepped for braids, twists, and extensions so give your stylist a clean and conditioned base to start with. To clarify, I pour about 10-15 drops of eucalyptus oil and 1 cup of apple cider vinegar into a clean plastic, pointed-nozzle bottle, shake it up, and massage it into my scalp. Then, I cleanse my curls at least twice with Moisture Replenishing Shampoo, followed by rinse-out Daily Strengthening Conditioner.

Get The Look Giveaway The Summer 2018 Style Youll Love

Using leave-in the day before your braiding session: So that my hair is nice and soft for the stylist, I use a leave-in that has a reliable emollient in it. Since I’m a fan of coconut oil for my low porosity, dense curls, the Coconut Restore Curl Control Leave-In Conditioner worked beautifully for me. I put it in before I did a blow out on my curls. Why did I blow my curls out? To make sure that the stylist wouldn’t have to install the twists on my tightly coiled curls. Most stylists prefer this because it’s easier for them to work on curls that are thoroughly detangled. The looser curl also makes adding the braiding hair easier.

Get The Look Giveaway The Summer 2018 Style Youll Love

Bring a reliable hair gel with you to the session: I’m so glad professional hairstylist Valencia was excited to use the Coconut Restore Setting and Styling Gelee. She told me how much she loved the slip it gave my hair (and that’s a hard thing to do with my medium-coarse coils”>. She loved it SO MUCH that she did something new in her braiding process: she did not use edge control gel at the base of my hair to form the braid; she applied the gelee first, and only used the edge control to wrangle in wild hairs as she worked down the braid and twist. Pretty cool, right? You can see this step in the infographic above.

Get The Look Giveaway The Summer 2018 Style Youll Love

Relieve tension after your protective style is installed: No matter what type of protective style you choose to wear this summer, you’ll always always always need to find a way to relieve tension that occurs after your session. A few of my favorite essential oils to use are peppermint, eucalyptus, tea tree, rose, and coconut. Since Coconut Restore was kind enough to give me their Revitalizing Whipped Coconut Oil, I wanted to try it on my scalp and my natural hair that’s braided and twisted into the extension.

Fortunately, I experienced instant relief, especially with the twists that are at the front of my head and at the nape of my neck (this is my most sensitive scalp area that I diligently oil to keep hair growing when wearing protective styles”>. 

As you can see and have read, it’s pretty easy to prep and maintain your natural hair and curls with Coconut Restore’s collection of nourishing products. Now, I’d like to give you a chance to try them out for yourself! Keep reading for details.

Get The Look Giveaway The Summer 2018 Style Youll Love

How to Enter the Get The Look with Coconut Restore Giveaway:

Leave a comment below from __July 2 – August 2, 2018__, telling me about your favorite summer hairstyle for natural hair, textured hair, curly hair, wavy hair… I want to hear about them all!

You can also leave a comment on Facebook to enter!

If you do, here’s what you can win*:

Why wait to prep your natural hair for the cutest look of Summer ’18 when you can buy them now at SHOP NaturallyCurly today?

Sorry, international curl friends. The Get The Look with Coconut Restore Giveaway is only for U.S. residents, as per TMI LLC. Terms and Conditions.

*Like us on Facebook so that we can let you know if you’re one of the 3 LUCKY WINNERS.

Get The Look Giveaway The Summer 2018 Style Youll Love

This post is sponsored by ? Coconut Restore?.

As ever, stay curly, cute, and moisturized!

Have You Tried This Palmer’s DIY Kit? Win It Today!

How are you going to get a healthy scalp, beautiful curls, and an at-home spa treatment all in one wash day?

With Palmer’s Natural Fusions™, that’s how!

Alexandra Wilson for Palmers Natural Fusions

This hand-blended cocktail collection is perfect for those of you using the CG Method because it doesn’t contain these harsh chemicals that can lead to scalp irritation and hair damage:

  • No Sulfates
  • No Parabens
  • No Phthalates
  • No Mineral Oil
  • No Gluten
Palmer’s Natural Fusions™ uses only the purest ingredients to care for your hair!

Palmer's Natural Fusions™ Healthy Scalp DIY Cocktail Kit contains Eucalyptus, Tea Tree, and Jamaican Black Castor Oil

From Type 3 curls to Type 4 coils, this brand new collection is going to change your curl life in every possible way. Here’s how:

  • Your scalp will feel thoroughly hydrated: In addition to your hair strands being coated in serious moisture from Jamaican Black Castor Oil, your scalp will be soothed by Eucalyptus and Tea Tree. You can try this scalp-stimulating trick in your home right now! Curious about how?
  • The entire collection is 95% natural! No animal testing. Ethically and sustainably sourced. What more could you ask for?
  • More products, you say? You’ve got it! The collection features a powerful Mallow Root Leave-In Conditioner that strengthens hair as it detangles, and Ceramide Monoï Hair Food Oil that nourishes the scalp and hair strands length-retaining emollients. My personal favorite is the Neem & Buruti Style Hold because it has natural polymers that shield my coils from humidity and keeps my braid outs looks defined and feeling soft. It smells like a dream, too!

Since seeing is believing, watch Alexandra Wilson make the perfect curly concoction using all three oils that come in the Palmer’s Natural Fusions™ DIY Kit now!

Seriously – Your scalp will never be the same again!

Want gorgeous curls like Alex’s? Then you’ll want to buy Palmer’s Natural Fusions™ today! This fantastic collection is perfect for those of us who want to get shining, healthy, and bouncy curls.

Interested? Well, you’re one step closer to having the Palmer’s Natural Fusions™ collection in your life! The deets are below:

Palmer’s Natural Fusions™! Giveaway

You have a chance to win Palmer’s Natural Fusions™! One lucky NaturallyCurly community member will win:

Alexandra Wilson for Palmers Natural Fusions

This giveaway ends July 26, 2018, and is open to U.S. residents only, as per our Terms and Conditions.

Use the Palmer’s Natural Fusions™ Giveaway email entry (see form below”> for a chance to WIN! 

 

Want to try it now?

Visit Palmer’s online, Walmart.com, or Walmart stores to buy the Palmer’s Natural Fusions™ collection today.

Make sure you follow @naturallycurly and @palmers for updates on the winner!

This post is sponsored by Palmer’s.

Gerilyn’s Coily Hair Regimen & Products | 2018 Editors’ Choice
“gerilyn's

Hi, NaturallyCurly world! It’s G. You know me. I’m the wild child editor in the bunch with Type 4c, super dense, low-porosity curls!

Although I’ve been an on-and-off Naturalista for years, this is the 3rd year of my low-manipulation, trims-only natural hair journey. One of my favorite parts of this journey is getting familiar with protective styles. I absolutely ADORE them, and with this love affair, I’ve learned that the more I nourish my scalp and hair, the better off my hair will be in its natural, unstyled, product-free state. With every protective style, with or without braiding hair, I make sure that scalp treatments and oils are mainstays.

In this article, I’ll tell you a little about the Editors’ Choice products in my protective style regimen for cute, always fly braids and twists that you can use for your natural hair when it’s in its natural state!

Next: Not sure what your hair type is? Take our quiz!

“gerilyn's

Wash & Treat Routine

Step 1: Cleanse scalp, braids, and twists with Cantu Apple Cider Vinegar Root Rinse

Not only is this a remarkable cleanser for my scalp, it helps me clean my braiding hair before I even sit down in the braider’s chair! I recommend soaking your braiding hair in this root rinse at least 24 hours prior to your braiding session because it clears away that nasty coating that cause allergic reactions on your scalp.

Step 2: Protect and keep every last baby hair with Groganics DHT Blocker On The Spot Itch Relief Scalp Medicine Drops

Tribal braids are cute. Losing your edges and sideburns to them is not. Every single time I rock any protective style, I immediately apply this scalp treatment because it stops my hair from shedding and breaking. This is thanks to the DHT blocker that’s in it. Learn more about that here: Experiencing Hair Loss? Try a DHT Blocker

Step 3: Oil scalp with Chocolate Kinks & Kurls Lemon Rose Hair & Scalp Renewal Oil

If you love oils but have found that they’re too heavy for daily use, you’re going to love this lightweight, delightfully scented hair and scalp oil. It’s an excellent moisturizer for those of us with dry scalps and even drier skin. Yes, your elbows, as well as your natural hair, will be looking lavish because of this oil.

“gerilyn's

Styling Routine

I like to use mousse to hydrate my natural hair when it’s in braids, and the hair butter is to keep my Bantu Knots moisturized and soft so that if I want to take them down, my natural hair will feel and look great. 

“gerilyn's

Skin Care Routine

Since I experience discoloration, I like to use products that help me even out my skin tone. First thing in the morning, I wash my face with a gentle cleanser. Then I follow up by applying a serum because it’s lightweight and won’t cause my oily skin produce excess sebum. For super hot days, I like to wear a gelee-type moisturizer because it feels soothing and keeps my face and next hydrated for hours.

Watch Gerilyn’s Wash Day Routine

To see the rest of the Editors’ Choice winners of 2018, check out the full list here.

Do you have Type 4c hair? Let us know what your regimen must-haves are in the comments so other 4c’s can learn from you!

How Every Naturalista Can Avoid Sun Damage All Year Long

Oh, the stunning beauty of naturally lightened hair!

woman in coffee shop

Golden brown curls are lovely so keep them healthy. || @marceau_photeau for nappy.co

 

You love this look, but what appears to be natural, sun-kissed kinks and curls is actually – *gasp* – sun damage.

Yes, my friend. SUN. DAMAGE. 

Not feeling so cute, anymore? That’s okay. I was caught off guard when my stylist told me about this last year. I mean, there I was, just basking in the glow of my caramel tinted coils only to fly too close to the sun and get burned. Boo!

Picking the shards of my broken ego up off the floor, I decided to research natural hair sun damage because I mean come on… this is AWFUL.

woman with natural hair in the sunlight

Golden brown curls are lovely so keep them healthy. || @marceau_photeau for nappy.co

 

Curly chemist and writer Tonya McKay Becker breaks down what happens when natural hair is overexposed to sunlight. 

“Most of us are familiar with the lightening of our hair that occurs when we spend hours in the sun in the summer. To many people, this is even a desirable side effect of sunbathing,” Becker explained in her article about protecting natural hair from the sun, “However, this effect is evidence of the destruction of pigment in the hair as a direct result of UV-induced oxidation of melanin particles in the cortex.”

YIKES. So, many of us Naturals have been cooking our hair strands through overexposure?! So, what about those of us that chemically lighten and lift color off of our hair strands?

“This effect is particularly devastating for those of us who rely upon the wonders of hair dye to enhance our natural coloring because the molecules used in hair dyes to add color to hair are even more susceptible to degradation via ultraviolet radiation,” Becker explained further, “UV radiation also can cause cleavage of molecular bonds in the hair, ultimately leading to fracture of the cuticle and the cortex.”

Whoa. Okay. So, what does that mean, exactly?

“This can lead to dry, brittle hair, rough texture from damaged cuticles, split ends, and breakage.”

Woman wearing a Doors shirt

Protect your hair strands with coconut oil! || @evelinterres for PEXELS

 

See? Sun damage is 100% not cool.

How Every Naturalista Can Avoid Sun Damage All Year Long

If you’re even mildly freaked out by this, you are probably wondering about a viable solution. Well, you definitely need to find a stylist to dust and trim those damage strands. While you wait for your appointment date to arrive, you need a regimen that is emollient-rich, to keep your hair strands coated in moisture all summer long. How?

Woman with natural hair

Keep reading to learn how to protect your natural hair from sun damage. || @bridgid_ryan for nappy.co

 

Look no further than all-inclusive Coconut Restore Weekend Getaway Kit, featuring coconut oil-based items that will hydrate and smooth your hair strands no matter where you decide to take your weekend vacations this summer.

The hair and skin care experts at The Alternative Daily can vouch for this incredibly simple solution: “One of coconut oil’s impressive talents is the ability to protect hair and skin from the sun. Some experts say that coconut oil naturally contains a sun protection factor, or SPF 10.” So, of course you’ll want the kit that will cover every strand with natural protectant.

natures protein coconut restore

Coconut Restore’s Weekend Getaway Kit Is Here For Every Naturalista, Everywhere!

You know that we adore you, and want you to live your #bestlife. So, we’re offering you the Coconut Restore Weekend Getaway Kit – available ONLY at SHOP NaturallyCurly! No matter where you go this summer, your kinks, coils, curls, and waves will look extra lit.

You will protect your natural hair from sun damage with these lifesavers in the kit:
  • Coconut Restore Moisture Replenishing Shampoo
  • Coconut Restore Daily Strengthening Conditioner
  • Coconut Restore Curl Control Leave-In Conditioner
  • Coconut Restore Keratin Intensive Repair Masque
  • Coconut Restore Revitalizing Whipped Coconut Oil
  • Coconut Restore Styling & Setting Gelee

friends at the beach

Bask in the glow of healthy curls this summer! || @dimexphotography for nappy.co

Once you get your kit, Show us your healthy, un-sun kissed curls by tagging @naturallycurly and @coconutrestore in your IG selfies all summer long, and beyond!

This post is sponsored by Coconut Restore.

3 Effortless Ways Virgin Coconut Oil Can Change Your Life

Okay. I know what you’re thinking: There is absolutely NO WAY virgin coconut oil can change my life in 3 ways, G. You’re a crazy person.

My hands are up, curl friend. You’re right… It will do even more!

Scroll along with me into the magical world of SheaMoisture’s 100% Virgin Coconut Oil collection to learn how it will be the new breath of life for your hair, skin, and soul.

3 Effortless Ways Virgin Coconut Oil Can Change Your Life

#1 – FALL IN LOVE WITH YOUR CURLS, OVER AND OVER, AGAIN.

virgin coconut oil leave-in treatment

Naturalistas like you and me are deeply involved with the care and moisturization of our roots and strands, sometimes on a daily basis. We will not settle for any old ingredients or product, our curls demand the best. That’s why I know your curl-lovin’ life will be forever changed by the 100% Virgin Coconut Oil Leave-In Treatment.

You don’t have to worry about product buildup with virgin coconut oil because your hair will soak it in with the greatest of ease, and a little goes a long way to maximizing moisture. This is so great for us curlies because, like fellow naturalista Ashley Hall says, “Leave-in conditioner is probably one of the most important steps in maintaining healthy hair. It replenishes the hair’s moisture after washing, and it aids in softness and manageability.” We can have it all! 

#2 – BASK IN THE GLOW OF PERFECTLY HYDRATED SKIN

virgin coconut oil collection

Do you love that feeling of your melanin poppin’? Freckles on fleek? Skin on a full-on #glowup? Me, too! If you haven’t already grabbed the 100% Virgin Coconut Oil Daily Hydration Body Wash, I’m telling you now that you need to.

My skin tends to be dry thanks to the Texas Hill Country climate, so I love to use hydrating body washes that protect my skin before I even put on a layer of lotion. This has been my go-to body wash, and if you experience dry skin (no matter where you are in the world”>, you need this in your shower caddy!

#3 – SATURATE EVERY CURLY HAIR ON YOUR HEAD

natural hair moisture

It’s been said that daily washing is the enemy of natural hair, but I think that with the right products, your curls will love you for the daily cleanse. That’s why I recommend the 100% Virgin Coconut Oil Daily Hydration Shampoo for those of us that lead an active lifestyle filled with workout sessions and miles-long jogs, or those that simply love how their hair feels post-cleanse! 

The unrefined, virgin coconut oil is what your hair strands crave, and if you have low porosity curls, the oil is able to penetrate those strands without leaving a hard-to-rinse-off residue; it’s just right!

BONUS – EMPOWER WOMEN EACH TIME YOU BUY!

You and me, we’re well-informed women! We know that every dollar we spend on our favorite products is a sound investment. So, what if I told you that every time you buy any of the items from 100% Virgin Coconut Oil collection you are empowering women?

The possibilities to empower women all over the globe are boundless! Want to help a woman get started on her journey? Well, there’s no time like the present: Get your 100% Virgin Coconut Oil collection today!

Want more empowering content in your life? Then follow @sheamoisture for hair & skincare products, made with natural and organic ingredients for curly hair and style #inspo 

This post is sponsored by SheaMoisture.

3 Teens Style Their Moms Tresses with Design Essentials Naturals and it is Glorious!

Do you remember sitting between your mom’s legs, getting your hair braided down into cornrows? What about that time you learned that you are tender headed? Or, the day your mom finally figured out that she needed more than a boar hair brush and grease to get your hair into Afro puffs?

Ahhh… those were the days!

Now that we’re all grown up, we don’t need anyone telling us what to do with our curls and how to rock them… or, do we?

young African-American woman styles her mother

Using Design Essentials, these teens show their moms what cute hair is all about!

According to 3 young ladies, featured on the NaturallyCurly YouTube page, we may need a little help with stylin’ and profilin’ in this modern world of Insta-glam-selfies and Snap-worthy stories.

To prove that they know best when it comes to hair care, life, and all things cute, these young ladies decided to take their moms back to school by styling their hair with the ultimate curl collection: Design Essentials Naturals.

Using some of our NaturallyCurly favorites, the girls turned their mom’s hair into something… well… different! Watch the video to see how quirky things got between these naturally curly (and one wannabe curly”> moms and their daughters.

Aren’t these mom and daughter teams just the BEST?!

All the products that the daughters used on their mother’s hair are from the Design Essentials Naturals family, with each one complementing the other when used in concert:

  • Almond & Avocado Curl Enhancing Mousse: As one the favorite mousses’ in many curly women’s Holy Grail collections, this airy and light formulation is perfect for those of us in need of a gentle, yet firm hold. Sorry, straight haired-sisters! You’re not going to get curly hair using this mousse.
  • Almond Avocado Twist and Set Setting Lotion: Let’s talk about bomb twist outs and moisture-saturated curls for a second: if that’s what you want, you’ll need this setting lotion in your life.
  • Almond & Avocado Detangling Leave-In Conditioner: Every curly woman needs a reliable hydrating leave-in to get out the door and on with her day without having to worry about dry, frizzy hair. Grab this trusted leave-in and rock those curls with confidence.
  • Coconut & Monoi Leave-In Nourisher: You’ve gotta love formulas that infused your hair strands with hydrating coconut and monoi oils. If you haven’t tried it, yet, get yourself a bottle now!
  • Coconut & Monoi Moisturizing Edge Control Glaze: In the video above, you’ll see Nijah laying Nikki’s edges allll the way down with this glaze that you’ll want to add to your Holy Grail kit. The scent is delightful!
Michelle and Emma Breyer share a sweet mother-daughter moment in Design Essentials video

We absolutely adore that these moms and daughters got a chance to deepen their relationships with each other with the help of Design Essentials Naturals, one of the most beloved brands in our community. So, tell me:

How have you connected with your mom, guardian, aunts, dads, and family members through the power of curls?

Share your story in the comments below. And remember to sign up for our newsletters so that you can get exclusive Design Essentials Naturals information before anyone else!

Teens style their mothers

As ever, love your mom (but leave the styling to her hairdresser”>!

How To Optimize Wavy and Curly Hair With The Best Gel In The Game

This post is for all Wavies and Curlistas and Naturalistas, still on the hunt for the numero uno gel to:

  • Eliminate flyaways and straggly, wiry rebel hair strands
  • Define your natural curl pattern while adding shine
  • Apply easily, dried quickly, and won’t flake all over you
  • Strong enough hold for intricate styling without drying out curls
  • Make you look like the shining star you are!

Well, my friends… I think we’ve found another winner with Ecoco!!!

curl and wave eco style gel

With every unboxing, we’re always thinking: Is it the ‘One’ that will be my end-all-be-all?

In this case, the Eco Style Wave & Curl Gel 100% was for NaturallyCurly community member Shauna! Watch as she explores the benefits of this one of a kind gel that gives those curls, waves, and coils moisture, hold, and shine:

What I love most about Shauna’s experience with the gel was that she was able to optimize her waves’ natural pattern while managing its natural behavior (e.g., taming her flyaways and wild hairs”>. When we talked to her about it, she was genuinely excited by its hold and scent.

woman with curly hair holds curl and wave eco style gel in her hand

That’s great, G. But how do I get MY hair to look good with this gel?

Friend! I’m so glad you asked. Let’s explore some amazing ways you can optimize your curls with the Eco Style Wave & Curl Gel! Check your Curl Pattern, then get gelled up!

Optimize Waves

curly hair

Wavy hair enthusiast and influencer Becky Woodford understands the wavy girl’s plight, but she does have a golden nugget of advice for you all. She says, “You probably need a product that has a stronger hold than what you are using. Strong holding products for waves can be intimidating because you generally do not want to have a stringy crunchy look to your waves but rather a soft hold that will clump your waves without separating them.”

Clearly, you should grab the ultimate gel I’ve mentioned in this feature! Once you get it, I highly recommend diffusing it after applying it to your wet curls. Don’t know? Watch Managing Editor Cristina Cleveland optimize her waves by diffusing them in the video below.

 

Optimize Curls

curly hair

If you are hesitant to try gels because you fear that they weigh down the hair, let Samantha Berley weigh in:

“It not only helps settle hair, frizz and flyaways, but it is perfect for thicker hair.”

She goes on to explain, “It helps define curls when applied to damp hair like mousse however does last longer. Gel is heavier and therefore great for running around for hours on end.” This is a win for curlies because you can use a little or a whopping amount to get long lasting styles; it’s all up to you and your curls!

I recommend optimizing your curls with a simple wash and go that takes a dollop or two of the gel, finger raking, and air drying. Watch Graphic Designer Frances Shaw optimize her stunning curly hair in the video below.

 

Optimize Coils

coily hair

If you’re coily, you’re probably more a gel expert than I am (or, at the very least, you have your favs”>. In any event, you need to try this gel. Based on rave reviews and and high sung praises, your coils and zig-zags and kinks are going to POP with this gel ??

To optimize your coils, I recommend the advice of Type 4 coil-star Tabitha Tongoi who says, “I’ve worn strand twists from when I had 4 inches of hair to this very moment when my hair is about 20 inches long. I’ve found them equally effective at all lengths. When my hair was shorter, I’d wear micro-twists and as my hair has grown longer I’ve made my twists slightly thicker.”

“The great thing about twists is that you can install them as you please regardless of the length of your hair.“

Watch as beauty and skincare guru Amanda Starghill shows you how to style your strands in 2 cool ways!

 

Ready to optimize your wavy and curly hair?

You betta get it, girl! Eco Style Wave & Curl Gel, that is. Learn more about this beloved gel for Wavies and Curlistas via SHOPNaturallyCurly today!

As ever, stay curly!

This post is sponsored by Eco Style.

5 Ways You Can Use 100% Virgin Coconut Oil

Are You Feeling The Love For 100% Virgin Coconut Oil?

Of course, you are! And we know that you’re not the only one:

“Coconut oil is so good for the hair and scalp, and is an ingredient we use in many of our SheaMoisture products to help nourish curls,” explains Founder and CEO of SheaMoisture Richelieu Dennis, “Virgin coconut oil is special because it isn’t refined. This preserves all the natural goodness of this wonder oil, including a high content of vitamin E, fatty acids, and minerals, which are typically lost in processing.”

Now, who can resist that? Surely, you cannot live a life without this amazing emollient!

That’s why you have a chance to WIN all 5 of these miraculous hydrating products from the SheaMoisture 100% Virgin Coconut Oil collection!

Keep reading to learn how to enter!

coconut fruit half surrounded by graphics for SheaMoisture lifestyle ad

Are You Ready To Try 100% Virgin Coconut Oil?

Even though you know its benefits, you shouldn’t have to concoct new ways to use 100% Virgin Coconut Oil, a tried and true staple in the natural hair and skincare world. That’s why SheaMoisture is giving you 5 ways to use 100% Virgin Coconut Oil, leaving the DIY guesswork on the shelf:

Daily Hydration Shampoo + Leave-In Treatment

coconut fruit half surrounded by graphics for SheaMoisture lifestyle ad

These perfect hair care formulas for your daily hydration needs are available in a shampoo and a leave-in treatment to deliver just right moisture, to help your curly hair combat frizz, product buildup, and environmental damage. Perfect for all curl patterns and texture types, these 2 reliable curl friends will get you up and out the door no matter what!

Daily Hydration Body Wash + Daily Hydration Body Lotion

bottle of SheaMoisture 100% Virgin Coconut Oil Daily Hydration Body Wash

From head to toe, their 100% Virgin Coconut Oil collection keeps you thoroughly hydrated. Don’t just take my word for it!

“I use 100% coconut oil to remove my makeup and for my hair but hesitated to use for the body in fear of smelling too much like I was on an island somewhere. So I recently bought this was for my vacation to Puerto Rico and loved it there so much I’m using it back home (NYC”> and love the subtle smell and moisturizing without the greasy feel! Will continue using!” — Sapphire Read her full review!

Daily Glow Priming Moisturizer

Not only is the 100% Virgin Coconut Oil collection great for keeping your hair and skin hydrated and full of life, but the formulations are also power-packed with a double dose of Coconut Milk and Acacia Senegal. These luxurious emollients are pros at multi-tasking-beautifully blended to help hydrate, prime and glow!

It’s Giveaway Time!

Will you be one of the 10 WINNERS of this giveaway? Take a chance! You could win the following must-haves from the SheaMoisture 100% Virgin Coconut Oil collection, all of which contain Coconut Milk and Acacia Senegal:

The giveaway opens on Monday, April 16, 2018, and closes on Thursday, May 31, 2018.

Use the SheaMoisture 100% Virgin Coconut Oil Giveaway email entry (see form below”> for a chance to WIN!

Love contests and giveaways just like this one?

Then follow @naturallycurly to stay updated. And of course, you need to follow @sheamoisture for “natural, organic, sustainably-produced hair & skincare products, made with natural and organic ingredients for you & your body!” ❤️

* NOTE: This giveaway is open to U.S. residents only, as per our Terms and Conditions.

Good Luck, curl fam!

5 Curly Hair Trends For Summer 2018 From Texture On The Runway: Atlanta Edition

Imagine it: you walk in the club, stunning onlookers with your enviably impeccable style, brand new Lou-Bous and the fresh stiletto acrylics to match. Yes, you did come to slay and your girls did, too. Snapping those fingers and fluffing your ‘fro, you came into the place to not only celebrate yourself, but to laud all things curly, coily, kinky, wavy, and loc’d up!

texture on the runway atlanta 2018 attendees

If this sounds at all familiar, you probably know a thing or two about what happens when curl friends, loc sisters, and naturalistas get together: It’s going down.

So what happens when you put these textured stunners on the runway in Atlanta, Georgia for the hottest trends of the season? Honey, you know it’s LIT, especially because we came to not only slay, but to see the brand new Smooth ‘N Shine! Formulated with all new ingredients and outfitted in sleek packaging, this incredible brand re-launch was eagerly received.

5 Curly Hair Trends For Summer 2018 From Texture On The Runway: Atlanta Edition

texture on the runway atlanta 2018 attendees

At Texture on the Runway in Atlanta, the Smooth ‘N Shine brand re-launch reiterated to us all that textured hair is versatile, elegant, smooth to the touch, and always on TEN.

This runway show is living proof that texture is QUEEN! MCs Michelle Breyer and Nikia Phoenix opened the event with jubilance, introducing celebrity hairstylist Larry Sims and fashion designer Marrisa Wilson, both of whom described the looks they created as they were modeled on the runway.

Take note! You’ll be seeing these 5 on-trend curly hairstyles all Summer 2018 long:

The Teacher: A+ curls that schools all onlookers.

texture on the runway atlanta 2018 model as teacher

The Student: Flossing in her protected style, she’s ready to express herself.

texture on the runway atlanta 2018 model as student

The Afro-punker: From head to toe, this punk rocker is seriously righteous.

texture on the runway atlanta 2018 model as afropunker

The Artist: She’s bright, bold, and a firm believer in beautifully sculpting every curl.

texture on the runway atlanta 2018 model as artist

She’s On The Go: Her strong bob says, “I’m here to slay, even in my trainers!”

texture on the runway atlanta 2018 model on the go

Want more? Here is a BONUS style you’ll love:

The Corporate Conquer: She navigates corporate landscapes with a style that bobs and weaves between being straight, then curly, and back again.

texture on the runway atlanta 2018 model as corporate conquerer

It was thrilling to see every model styled to perfection, with every curl and sleek strand held gently in place with Smooth ‘N Shine! My favorite look of the evening was the sunlight blonde Ghana Braids style that I absolutely MUST get installed for Summer 2018 and beyond. I love it because it can transition from a daytime work look to a polished night out rockin’ style!

texture on the runway atlanta 2018 model as afropunker

Although these five trends were highlighted at Texture on the Runway, and will inevitably flow up and down your IG feed all summer long, you’ll be thrilled to know that even more trends were on display while we were in the event space.

Check out these stunning looks on these stylish guests:

texture on the runway atlanta 2018 attendees

texture on the runway atlanta 2018 attendees

texture on the runway atlanta 2018 attendees

texture on the runway atlanta 2018 attendees

texture on the runway atlanta 2018 attendees

texture on the runway atlanta 2018 attendees

texture on the runway atlanta 2018 attendees

texture on the runway atlanta 2018 attendees

texture on the runway atlanta 2018 attendees

texture on the runway atlanta 2018 attendees

texture on the runway atlanta 2018 attendees

texture on the runway atlanta 2018 attendees

texture on the runway atlanta 2018 attendees

texture on the runway atlanta 2018 attendees

texture on the runway atlanta 2018 attendees

texture on the runway atlanta 2018 attendees

texture on the runway atlanta 2018 attendees

texture on the runway atlanta 2018 attendees

CurlTalk TV: On the Scene for the Smooth ‘n Shine Relaunch

You know that I love a good event, right? That’s why I am thrilled to share curl stories from the NaturallyCurly community in Atlanta with you via CurlTalk TV! In this episode, you’ll learn about curly hair care maintenance, whether regimen and product versatility matters, and what’s hot in the ATL.

New, Amazing Curly and Straightening Smooth ‘n Shine Products

Smooth ‘N Shine is known for giving us options to keep our hair beautiful. That’s why the re-launch of their collection is so exciting! With its new look and new formulas, Smooth ‘N Shine is giving us all the best of the best whether you’re wearing your hair curly or straight.

texture on the runway atlanta 2018 smooth n shine curls

texture on the runway atlanta 2018 smooth n shine straightening

The following stellar products were introduced and featured at Texture on the Runway – Atlanta Edition:

You can get any one of these items from SmoothNShine.com!

As you can see, we had a ball at Texture on the Runway: Atlanta Edition with Smooth ‘N Shine

Want to make this curl connection official? Show @smoothnshineusa some love on IG today! We can’t wait to see you at the next Texture on the Runway so make sure you follow us @naturallycurly for updates and invites.

As ever, stay curly!

Loving this all-things-curly content from Smooth ‘N Shine?

Read more:

This post is sponsored by Smooth ‘N Shine.

Growing Out Your Curly Hair? Follow This Advice For Healthy, Strong Curls

Since wearing your hair in its naturally curly state, you may have received the following inquiries:

  • “How long have you been natural?”
  • “How long have you been wearing your hair curly?”
  • “Are you going to grow your hair out?”

No matter how used to these intrusive questions you get, one thing is certain: You are tired of trying to grow your hair longer and stronger than ever before over the past few years because nothing seems to work.

The hair growth struggle is 100% real, my friend. That’s why you need to follow this advice for healthy, strong curls from our friends at Aunt Jackie’s:

No matter what your curl pattern or texture type, PROTECT YOUR ENDS!

That’s right; it’s that simple! The proof is in the products.

BONUS TIP: Work with the length you have by using the right ingredients and styling products. Watch as NaturallyCurly Editors April Bingham, Grace L. Hathaway, and Alexandra Wilson talk about healthy hair growth and the best products to use no matter your #lengthgoals!

Pretty amazing how each curl friend, irrespective of her length and texture type, was able to get a stunning hairstyle while nourishing their roots, strands, and ends, right?

Maintain long coily hair strands with Lanolin and Shea Butter.

April Bingham for naturallycurly x aunt jackies

Want to grow those Type 4 curls out? April recommends that in addition to protecting your ends, you need to properly detangle and condition your hair with the potent properties of lanolin and Shea butter. To achieve this, she uses Aunt Jackie’s Knot on My Watch which contains both! Since you may be familiar with the ever-popular Shea butter, you should be thrilled to learn that lanolin is kind of a miracle emollient. Here’s why:

” In its natural state, lanolin contains about 25-30% water by weight. When applied to skin or hair, it is very effective at penetrating the surface and enhancing moisture retention. Lanolin is also beneficial because it continues to absorb moisture from the air, and can thus act as a humectant for the skin or hair.” – Tonya McKay Becker

To set her style, April used Curl La La Defining Curl Custard Cream, a curly hair styler that reliably defines curls of all porosity levels without leaving a filmy, visible residue!

Read more: Learn about Lanolin

Nourish curly hair with Omega Fatty Acids.

Alexandra Wilson for naturallycurly x aunt jackies

Curly hair with medium porosity is already well balanced, but every little bit of nourishment and strength is welcome for this hair type. Alex adds Omega-3 and -6 Fatty acids to her curls through the slip-worthy delight of Knot on My Watch (which also fights frizz when paired with Don’t Shrink Flaxseed Elongating Curling Gel”>. This is what every person with curls wants. Why?

“Omega-3 fats nourish the hair follicles and encourage growth. They also prevent inflammation, helping to stave off hair loss, dandruff, and other hair and scalp conditions.” –Sabrina Perkins

Read more: Omega-3: The Essential Hair Secret

Protect and strengthen wavy and curly hair ends with Flaxseed Oil.

Grace L. Hathaway for naturallycurly x aunt jackies

Having fine, wavy hair can be a struggle since this type of hair is very fragile and refuses to maintain a voluminous shape. However, fine wavy LOVES moisture and being defined. That’s why Don’t Shrink Flaxseed Elongating Curling Gel is perfect for a superior level of protection and strength to your ends all while keeping roots lifted and waves super defined.

April Bingham and Grace L. Hathaway and Alexandra Wilson for naturallycurly x aunt jackies

While you know your hair better than anyone, you must always keep this rule of thumb in mind, no matter your curl patterns and texture type:

Protect Your Ends!

Thanks to Aunt Jackie’s, you can do this with ease. Grab any or all of these nourishing stylers for the ultimate hair growth experience that will give your curls, coils, and waves LIFE:

  1. Aunt Jackie’s Knot on my Watch Instant Detangling Therapy
  2. Aunt Jackie’s Curl La La Defining Curl Custard Cream
  3. Aunt Jackie’s Don’t Shrink Flaxseed Elongating Curling Gel

As ever, keep those curls healthy, vibrant, and growing strong!!!

This post is sponsored by Aunt Jackie’s.

5 Things Naturalistas Never Knew About Luster Products

Some things in this life will never change. From your favorite childhood storybook down to the grooves worn in the sway of your hips when your jam starts playing, these deeply rooted attributes are locked into your personal history. However, there are some things that must move into a new time, a new season. This sentiment has not been lost on one of the most widely recognizable brands in the world: Luster Products, Inc.

Luster is fascinating for several reasons, one of which is its approach to reach the millennial curly and natural hair consumer. Another is its focus on innovative product development and brand management. Following its undeniable pulse in the community, I found what can only be called the heartbeat of the brand: Miss Resa B. Luster, Brand Manager at Large for Luster Products, Inc.

NaturallyCurly Leaders in Curl featuring Resa B. Luster of Luster Products, Inc.

Photograph retrieved from @resabluster.

Chatting with Miss Luster, I discovered that there’s a plethora of information about the brand that all naturalistas need to know. The Chicago native had quite a lot to say to me about her family heritage and business, giving back to the community, and, of course, natural hair.

Luster-ous Roots and New Growth

NaturallyCurly: Please tell the NaturallyCurly community about your company history.

Resa B. Luster: Luster Products Inc. was founded in 1957 by my late grandfather Fred Luster, Sr. He was a barber based on the Southside of Chicago. His clients would frequently complain about not being able to find products in the marketplace to help keep their hair well-conditioned, moisturized, strong and healthy. He instantly knew he wanted to create products to satisfy his clients’ wants and needs. He began to mix ingredients in his barbershop and created the first product: Luster Crème. He gave this product to his clients, and they instantly fell in love. From there on, word of mouth spread around Chicago, and the demand grew immediately for the product. Demand was increasing so rapidly that he was forced to drive around the Chicagoland area to sell the product out of his car. Creating the goods and maintaining his clientele also became a bit cumbersome, so he hired his brothers & children to help him produce the products. From that point on Luster Products Inc. was born and became a family business.

NC: What makes Luster Products, Inc. unique?

Luster: Our collection is unique because from start to finish it allows you to have ease while detangling all the way to maintaining long lasting moisturized hairstyles. Our products are gentle yet effective. No flakes, no dryness, no residue. This Pink® Shea Butter Coconut Collection has something for everyone’s curls & coils. We do know that women with tight curls patterns are seeking products that help moisturize those beautiful coils and keep their desired hairstyle elongated. Our collection will do wonders for coily girls.

NC: Please tell me about new products.

Luster: We recently launched our Pink Shea Butter & Coconut Oil collection that contains certified organic ingredients. Each of the items was developed on-site at our headquarters by chemists of color that understand the importance of keeping curly hair moisturized, hydrated, defined & well-conditioned. Once our Research and Development team has created these formulations, we immediately start testing them in our in-house test salon. After our test salon approves the product, Luster Products employees and external consumers test the products on themselves. My coworkers and I find this collection to be the solution to every girl with curls needs, from wearing Bantu knots, wash ‘n’ go, twists and braided styles.

Luster PINK Shea Butter Coconut Oil product collection

Photograph retrieved from @resabluster.

NC: What initiatives are you most excited about that Luster is doing?

Luster: Recently launched the SCurl Free Flow Line to help men rock their natural styles! We’ve also executed on the following listed initiatives:

• Rolled out a social media program that gives our coworkers the opportunity to actively engage in an online space. We want our co-workers to grow with us and know the importance of how social media can impact them personally.

• We are hosting our 2018 New Face of Pink contest. Be sure to follow us on Instagram for details @lusterpink.

• We are also hosting a SCurl Beard search.

• We are always in the testing phase looking for new items to develop.

5 Things Naturalistas Never Knew About Luster Products

NC: What are things about Luster we might not know?

Luster:

  1. We are 61 years strong. We remain Black-owned, family owned and operated.
  2. We value giving back to communities both domestically & internationally.
  3. We develop and manufacture all of our formulations in-house, testing thousands of heads before releasing our products to the marketplace at our in-house test salon.
  4. We have R&D, quality control and test salon on-site.
  5. We have two locations in Chicago and an aerosol manufacturing facility in Blue Island, IL. We have another office in London and all of our products are sold in over 70 countries!

Luster is On Point and On Trend

NC: What are the most exciting trends in texture?

Luster: I will always say the best trends that I’ve seen in the beauty realm is healthy hair. I believe that it is very important for women to keep their hair well-conditioned, moisturized and hydrated at all times. I meet naturalistas all of the time who complain about breakage, but don’t understand the importance of a simple “dusting” of their ends (hair trims”>. By having this foundation in place it allows women to achieve long-lasting styles and maintain their length retention. To this day I love braided styles with added colorful braiding hair (blue, pink, purple, green and yellow”>, and I’m also in love with over the top Bantu Knots styles.

NC: What have you seen consumers looking for right now, and how is Luster addressing those concerns?

Luster: Moisturizers and conditioners (leave-in, co-wash, rinse out and deep conditioners”> are the frequent requests of naturalistas. We are often asked what products we offer that contain a great deal of hydration & conditioning benefits. We know moisture better than anyone else in the market. We started this thing 50 years ago with our Pink Oil Moisturizer lotion which was originally developed for natural hair. We have over 60 years of R&D experience in meeting our consumers’ needs.

What’s Next For Resa B. Luster?

As you have read, this Brand Manager at Large is making waves in the beauty and hair care industry. With her extensive product knowledge and passion for natural hair, Resa B. Luster is the one to watch. We’re excited to see what she will do next! You can keep up with her next move by following her on Instagram @resabluster. Also stay in the know by reading her NaturallyCurly guest features every month!

Read more from Resa B. Luster: How to Care for Bleached Natural Hair

This post is sponsored by Luster Products, Inc.

How To Donate Your Beauty and Curly Hair Products

I have a problem. I am a Product Junkie.

My favorite products by Gerilyn M. Hayes

What can I say? I love products!!! (#helpme”> | Photo by Gerilyn M. Hayes

For those of us living with this intense addiction of walking into beauty supply stores, a product junkie’s heaven on Earth, with the sole purpose of feeding the compulsion to peruse their aisles of brightly colored labeled curly hair creams, coconut oil-infused gels, and nourishing shampoo and conditioner combos, it is a struggle to leave the premises with less than $20 worth of items that will end up in our beauty caboodles.

Understanding that product junkie compulsions are real, I had to take a step back and let go, and let prioritization guru Jennifer Slaski, Founder of Prune and Bloom, help me get my life together in a matter of hours. During this time, she helped me compartmentalize my physical products and my emotional attachments to all the items I’ve collected over the past two years of working for NaturallyCurly.

Eight full bags of product later, I didn’t know what I wanted to do with all the excess. Slaski and my coworkers encouraged me to not only give it all away but to consider donating them to charities in my community. And that’s just what I am going to do.

So, if you’re like me, wanting to free your home and mental space of accumulated product clutter, you need this article.

Together, we will learn the best ways to give back to the community by uplifting others with our partially (and in most cases unused”> beauty and curly hair products.

Simply gather your new and gently used beauty and curly hair products in bags or bins, and make a date to donate. Hop in the car, and get to business.

Let’s go!

3 Best Places to Donate Your Beauty and Curly Hair Products

WomensShelters.org

The NaturallyCurly CurlTalk is a fantastic resource for all things curly, but also a great place to connect with curlies in your area to start a donation circle. Women’s Shelters: A Nationwide Directory of Shelters for Women is mentioned in a CurlTalk forum, and continues to be one of the best resources to reach out and donate to organizations that uplift women in need of safe spaces, new lifestyle opportunities, and much more. Beginning your donation cycle here is a great first step to your product junkie recovery. You’ll also help those in need!

Dress For Success

You may have heard this term throughout your life, but did you know there is an organization that lives by this popular motto? That’s right, friend. Dress For Success brings out the very best in women that need an extra boost of je ne s’ais quoi and elevated confidence levels for their professional lives. In addition to accepting donated, new beauty and hair care products, the organization will offer professional attire and footwear to women.

Beauty Bus

Empowering those in the community with terminal illnesses and disabilities takes a committed effort from all of us, from all communities. That’s why you need to consider donating your new and gently used beauty and hair care products to the Beauty Bus. This organization specializes in beauty and grooming for women, children, and men with terminal illnesses. For those of us able to volunteer time, the organization is accepting volunteers to help with in-home services and deliveries of “Beauty Bags” for their clients.

More Donation Services that accept beauty and hair care products (check each for details”>:

There is a myriad of options for us to collect and give away our products. Which, if not all, will you choose to donate to? Let us know in the comments. You could not only help those in your community, but you could win some serious prizing because of your efforts. Details are as follows:

Join Our Pound for Pound Challenge

Put your product junkie-ism to the test in our Pound for Pound Challenge! Simply snap a photo of your product stash, @ us on Instagram and use the hashtag #NCpound4pound. Whoever has the biggest stash wins a $100 gift card to the Container Store.

As ever, keep giving!

Expired Products: Top 5 Considerations for Beauty and Curly Hair Product Junkies

Go to your bathroom. Look in your beauty cabinet. Grab that jar of cream gel or leave-in or deep treatment that’s in the darkest corner.

Are you holding it, yet?

Great! Now, examine the jar and its contents. Chances are, the contents have expired, but how can you tell? It is still the same color as the day you purchased it. So what if it has a vinegary tinge to its aroma? It is usable, right? ;”>Wrong.

It is expired. So, you need to dispose of it properly. Don’t believe me?

Take heed of the following expiration considerations that will get you to toss those old products in the trash bin.

Expired Hair Products: The Top 5 Expiration Considerations for Product Junkies

1. Storage, environment – Listen. I know that you are not going to store your coconut oil in the oven, okay? However, it is helpful to note that storing your beauty and curly hair products in appropriate places in your home is important. Basically, don’t act a fool like me and store your products in your kitchen cabinets. And remember that all of your expired hair products need to be properly disposed of, and not stored in weird, random places… like your kitchen cabinets (if I keep repeating it, I won’t do it – #SelfCareInAction”>.

2. Ingredients, including preservatives and chemical stabilizers, can separate and breakdown so make a note of any changes for the duration of use. These breakdowns can create the perfect breeding ground for bacteria and mold (YUCK!“>. If your once very thick curling cream feels thin and watery, for instance, it may be time for a replacement.

3. Health concerns – Do you want to contend with rashes, breakouts, or severe allergic reactions? Didn’t think so. Although these cases are relatively rare, you don’t want to put yourself in an uncomfortable, or potentially dangerous, situation that could have been avoided by tossing out old products.

4. Exercise your intuition – If it looks wrong, smells weird, or just gives you that “Yeah… somethin’ ain’t right” feeling, it is time to toss the product.

5. Period-after-opening, or PAO, symbol: Also known as the *look for the open jar symbol on the back of, the bottom of, somewhere near the ingredients label of your beauty and hair care product bottles, jars, tubes, and other conventional containers* is the BEST way to decide whether it’s time to toss the mascara out or not.

The 4-1-1 on the P-A-O

During a very personal, on-camera purge of all the expired products in my bathroom and kitchen cabinets (yes, you read that correctly“>, NaturallyCurly Editor Cristina showed me the PAO symbol on a few of them. This cute stamp of a jar with an open lid and a number and the letter “M” (which stands for “months””> on it set off a flurry of bells in my head: DING! DING! DING! Of course, I should have known it was that simple, but still, I thank Cristina for the good lookin’ out.

Edited image of Alikay Naturals Aloe Berry Styling Gel container with PAO symbol
Edited image of Alikay Naturals Aloe Berry Styling Gel container with PAO symbol by Gerilyn Hayes

Apparently, I have been living in the Dark Ages of Beauty because, according to Chloe Pantazi, Lifestyle Editor at INSIDER, “The PAO was introduced on cosmetics labels in 2005 by the European Commission, which requires all cosmetic products with a shelf life of 30 months or more to feature the symbol. Products that have a shorter shelf life than 30 months must include the minimum shelf life or best before [the] date on the label.”

BOOP. I guess, you really do learn something new every day.

In addition to this discovery, I also learned from Pantazi’s article that the FDA has laws in place to protect us consumers… kind of…

“While the US currently doesn’t require cosmetics to have an expiration date by law, the US Food & Drug Administration holds manufacturers responsible for ensuring their products are safe to use — and determining the shelf life of a product is considered part of their duty to consumers.” –Chloe Pantazi

2 Apps That Make Expiration Dates Visible to the Naked Eye

JESHOOTS.com -- Pexels

Ahhh, the cellular phone! Where, oh where, would we be without you? Well, we would most likely be in a fitful state of slathering fistfuls of expired night cream onto our faces, no doubt. The outcome would be dreadful without you, dearest Galaxy and Siri.

Thanks to app-makers of the world, learning what the expiration dates for all products are is as easy as *tap to open-and-swipe left*. Download either of these apps to assist you when the PAO symbol is absent:

1. Beauty Keeper for Apple

2. BEEP – Expiry Date Barcode Scanner for Android

Are you feeling the urge to purge?

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A post shared by Writer ☆ Vocalist ☆ Volunteer (@gerilynhayes”> on

Do you need a little motivation to begin tossing out your expired beauty and hair products?

Sign up for the NaturallyCurly Product Junkie Spring Cleanout Challenge, starting on March 12, and learn the best ways to clear out all those unused, expired products. And watch me embarrass myself on camera… you’ll get a chance to see my hot mess-kitchen cabinets :”>

Join Our Pound for Pound Challenge

Put your product junkie-ism to the test in our Pound for Pound Challenge! Simply snap a photo of your product stash, @ us on Instagram and use the hashtag #NCpound4pound. Whoever has the biggest stash wins a $100 gift card to the Container Store.

As ever, stay curly!