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Sofie Pavitt knows what we’re all thinking: the world doesn’t need more beauty products. But even with product launch fatigue, the cool kids know to make an exception for the renowned esthetician simply because, in true New York fashion, IYKYK.
“No one has any business launching a beauty line in this day and age—I’m very aware of that. [But] I want to draw a line in the sand and say that we’re an acne brand,” Pavitt tells Beautycon over Zoom. “I don’t think people have the guts to do that a lot of the time. They want to do a bit of everything: they want to do a hydration line, they want to do an anti-aging line, they want to do a problematic skin line, etc.,” she says. But Pavitt doesn’t want those with acne-prone skin to feel like an afterthought anymore. “We’re going to take care of you and we’re going to clear it up for you,” the esthetician says.
And speaking of clearing things up, her newest product, Reset Benzoyl Peroxide Acne Treatment Mask, launching today, will do just that. “I love using Benzoyl Peroxide products with my acne clients at my skincare studio,” she shares in the press release. “I love it in this short contact application that minimizes the risk of irritation,” Pavitt continues about the product that can be used twice daily. Not only is it sensitive skin-friendly, it’s also jam-packed with oil absorbing kaolin clay, hydrating pantheon, niacinamide for maximum suppleness, and exfoliating glycolic acid.
Leading up to this moment, Pavitt has amassed a cult following of devoted skincare enthusiasts who want a no-frills approach to tackling their acne. But her beauty origin story actually started when she was a designer at Michael Kors, where she found herself traveling to Seoul every 12 weeks. She quickly fell in love with K-beauty’s innovation in the skincare space and decided to go back to school and train to become an esthetician.
Her effective techniques and singular focus on this one skin concern earned her the trust of skeptical insiders and A-list celebrities (she counts “It” girls like Zendaya and Lorde as clients), with long waitlists just to book a consultation at her Chinatown studio. Naturally, the high demand is what inspired the launch of her very own brand, Sofie Pavitt Face.
“When I started online consults, I noticed that there weren’t any really beautiful acne products in the world; they were all drugstore [products],” she says. “My clients– who were quite discerning and liked to shop in Sephora, Bergdorf, Violet Grey, and all the fancy places– were all asking for problematic skin products. So, that really got me thinking about my own product line.”
Her eponymous line currently consists of four products: the Mandelic Clearing Serum, the Clean Clean Cleanser, the Nice Ice Toner Pads, and the newly launched Micellar Cleansing Pads. Each product sticks to her ethos of being acne-focused, separating it from the many that try to be a catch all for every skin concern possible. Plus, they work—and they work damn well.
And just like her treatments and products, Pavitt’s insights on skincare are fun and straightforward. With acne? Do your research on what type of esthetician you need to see and use her ingredient checker to see which ingredients will clog pores. TikTok trends? There’s a lot of B.S. and she confirms that rubbing a raw potato on breakouts won’t cure acne and beef tallow as moisturizer will clog your pores. A hot take? She hates oils and balms for acne-prone skin.
She praises skincare brands, such as Dieux, for their transparency with consumers when it comes to manufacturing processes and commitments to sustainability practices. (“[Its] products are also really cool,” she adds). She’s a huge fan of Soft Services and Experiment and is even a fan of a celebrity beauty brand. “I think Rhode is actually a really fun brand,” she says. “I think Hailey [Bieber] really did something new and everyone loves her. The lip tints are really fun.”
As for the best beauty advice she’s ever received and wants to pass onto others? She says to follow these three tried and true skin commandments: always wash off your makeup, always wear sunscreen, and don’t eat too much sugar. “It will give you wrinkles,” she says.
From Lupita Nyong’o award ceremony beats, to your favorite editorial shoots (for those of us who still get a high from picking up a physical magazine), it’s likely that that look was created by one of the top Asian makeup artists in the game.
To celebrate their artistry for Asian American and Pacific Islander Heritage month, and beyond, we’ve rounded up the Asian makeup artists that have created some of those beloved makeup looks. Below are 11 game-changing Asian makeup artists that you should be following for any and all beauty inspo needs.
Scroll through and celebrate these trailblazers, as they deserve to be.
Daniel Martin
An OG in the beauty space, celebrity makeup artist Daniel Martin has already established himself on the pantheon of greats in the beauty industry. Martin has worked on everyone from A-list celebs such as Rachel McAdams, Michelle Yeoh, and even Meghan Markle’s classic glam wedding look. But his work doesn’t stop there; he also serves as the director of artistry and education for skincare brand Tatcha.
Gabbi Pascua
Two-time Emmy Award winner and celebrity makeup artist Gabbi Pasua has pretty much done it all. From working on set on CBS’s The Talk to numerous editorial shoots for Elle, Vogue, and more, Pasua is known for her love of working with natural makeup products to create some of our favorite glam looks. But she’s definitely a beauty chameleon: she’s also a founder of her own media company, ASOB Media, a trained esthetician, and a beauty contributor for Vogue Philippines.
Nick Barose
In Lupita Nyong’o’s makeup artist we trust. Celebrity makeup artist Nick Barose has been working with the Academy Award winner for years and has a storied career that makes him one of the top authorities in the biz. He’s studied under makeup legend Kevyn Aucoin and counts on many stars as regular clientele, such as Lily Gladstone and Tracee Ellis Ross. Turn to him for classic Hollywood looks for times you want to look extra glam.
Allan Avendano
Inspired by vintage makeup looks (think 1970s disco or 1940s retro), celebrity makeup artist Allan Avendano creates some of the most fun, nostalgic looks on the red carpet. Avendano counts Rachel Zegler, Joey King, and Lana Condor as regular clients and is currently a L’Oreal makeup artist.
Kirin Bhatty
Celebrity makeup artist Kirin Bhatty is trusted by all the cool girls when they need to hit the red carpet. Bhatty– who learned to master her crafter under makeup icon Lori Taylor Davis– has worked with the likes of Jenny Slate, Kate Upton, Tessa Thompson, and more. She is known for her playful glam that accentuates natural features with a splash of fun colors.
Grace Ahn
Bold, playful, and all-around exciting, celebrity makeup artist Grace Ahn is the queen of editorial shoots. After a quick scroll through some of her most recent work on social, it’s clear that Ahn loves to play with bright colors and interesting finishes. Turn to her whenever you’re feeling bored and need a spark of makeup inspo.
Nina Park
To say Nina Park’s resumé is impressive would be an understatement. The go-to makeup artist for A-list stars such as Zoe Kravitz, Dua Lipa, Brie Larson, and more, Park studied under makeup legends Diane Kendal and Peter Philips. She is known for her simple, elegant looks and currently serves as a Chanel artist.
Patrick Ta
Name a supermodel you love (think: Gigi Hadid, Joan Smalls and Jasmine Tookes ), and chances are Patrick Ta has worked his magic on their most iconic makeup looks. Ta quickly became the go-to MUA for today’s “it” girls. He launched his eponymous makeup line to give beauty lovers rich pinks and neutral tones, some with the prettiest shimmers, for all their glam looks.
Hung Vanngo
Selena Gomez’s go-to makeup artist, Hung Vanngo is all about Old Hollywood glam. A quick scroll on his IG page alone serves as countless inspo for what shade of crimson you should be opting for when you want to wear a classic red lip or learn how to wear a sultry smokey eye.
Nam Vo
You can’t think of dewy, ethereal glow without thinking of Nam Vo. Creator of the “dewy dumpling,” Vo has become synonymous with radiant glassy skin. Come to her page to learn how to harness the power of a good highlighter and stay for the invaluable skincare tips.
Emily Cheng
Emily Cheng is the go-to artist for some of our favorite A-Listers: Simone Ashley, Billie Eilish, and Sofia Richie included. Known for her subtle glam looks on the red carpet, Cheng usually opts for soft pink blushes to accentuate the cheekbone and neutral lips and eyes to highlight her subject’s natural features.
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