The end of November saw the launch of our new product line, Blow out your waves, curls and kinks. Here is what is so special about them:
Blow out your Kinks: our unique, texture-specific formula contains a new macromolecule called styleze w, which creates a 3-d, crystal clear matrix on the hair surface, keeping hair smooth and frizz-free all day by blocking the negative effects of high humidity, transforming kinky hair into smooth, straight, silky strands without harsh chemicals.
Blow out your Curls: Created with a perfect blend of science and nature, boasting extracts of coconut oil, abyssinia oil, jojoba oil, and soothing shea butter, combined with a unique co-polymer of glycerin, Blow Out Your Curls seals the cuticle’s surface, increasing gloss, body, and manageability.
Blow out your waves: This versatile, lightweight mist contains a new macromolecule called styleze w, which creates a 3-d, crystal clear matrix on the hair surface, keeping hair smooth and frizz-free all day by blocking the negative effects of high humidity. Revitalizes fragile, chemically treated and depleted hair leaving it glossy and vibrant.
For the launch, we held a VIP Party in the Livid Lounge of the Renaissance hotel on 48th & 7th. We picked this location because directly opposite of the Livid Lounge we have a huge billboard of our very own Kara Young.
Our four lovely ladies, Andrea, Meredith, Nyree and Sari, who won the Hair Rule Experience competition, were all glammed up to face the paparazzi and here they are:
The event was packed with super celebrities who all turned out to support Dickey and Kara, including Veronica Webb and Russell Simmons.
Bloggers and tweeters with influence were all at the party including John Simon, Anne Agoren, Betsy Kent and Sue Anne Shirzay,
Anyone who is anyone in the beauty and fashion world’s press was there including Robin Page from “Self” magazine.
If you would like to win the chance of a hair experience with Dickey, then just go to 48th & 7th opposite the M&M’s store and take a picture of our billboard and yourself. Then post it to our FaceBook page, we will announce the winner in December just in time for the holidays.
