Shower Water Filters Offer Benefits to Hair and Skin

Did you know that we actually absorb 100 times more chlorine and chemicals in a 10-minute shower than from drinking the same unfiltered tap water? Anyone who has been in a chlorinated pool can relate to the harsh drying effect that chlorine has on one’s skin and hair. However, most people do not realize that chlorine—and a lot of it—can also be found in our household bathing water, often the same amount or even more than is recommended for swimming pools. Good-bye soft curls! Hello, frizz!

In addition to the obvious health risks of bathing in chemical-rich water, the cosmetic effects are disastrous, especially for those of us with naturally curly locks. Chlorine wreaks major beauty havoc by stripping the natural protective oils from skin and hair, causing excess drying, which leads to frizz, and, even worse, advanced aging (gasp”>! Fortunately, there are some simple and affordable options for protecting your hair, skin and overall health when sudsing up.

According to nationally-renowned hair stylist River Lloyd of the John Frieda Salon in New York, installing a shower filter, such as the award-winning model by Aquasana, and washing your hair in filtered water is one of the easiest and most effective ways to overcome “tress distress” and achieve gorgeous, soft and manageable hair.

Says Lloyd, “Washing hair in filtered tap water makes cuts, highlights and color last significantly longer by eliminating the harsh chemicals that strip out hair color and make hair look dull and dry. Even a few washes in tap water are enough to dull away any shine in the hair, and a few more washes will effect color saturation. Chlorine is an enemy to hair – it can turn beautiful hair into dull hair, and even the most natural-looking, processed blondes into pond-water blondes.”

On a heavier note, the President’s Cancer Panel also recommends installing drinking water and shower water filters at home as one of the most important things you can do to protect yourself from developing cancer. Considering that skin is the body’s largest organ, it makes sense that a steamy shower would open up pores and allow rapid absorption of the chlorine and other dangerous chemicals and toxins in our tap water.

“The majority of Americans know that they should be filtering their drinking water,” says Todd Bartee, CEO of Aquasana. “However, they don’t always realize that showering in unfiltered water is even more harmful.”

This is exactly why Aquasana, maker of award-winning water filters for the home, has made it their mission to make whole body ‘water health’ as easy, accessible, and economical as possible. Named a “Best Buy” by Consumers Digest for six consecutive years and “one of the seven healthiest new products for your home” by Health magazine in June 2010, Aquasana’s filters use a patented process to strip out more than 99% of the chlorine and other contaminants found in tap water while preserving its healthiest elements, including calcium, magnesium, iron and potassium. Simply put, they take out the bad and leave the good.

Aquasana filters have so impressed NaturallyCurly editors that we’ve worked out a deal for our readers to purchase the filters at a substantial savings (regular price $84.99; NaturallyCurly price: $67.99″>. Shop now for Aquasana filters at a special price! They’re really easy to install!