Each year the NaturallyCurly Editors set out to find and test the best products and tools on the market for curly, coily and wavy hair. Our twelve editors – ranging in hair types from 2A to 4C – have tested hundreds of products from the tried-and-true Holy Grails to the up-and-coming new kids on the block. Here are a few (but not all”> of the criteria we used to make our decision:
- Does the product work for your hair type?
- Would the product replace your Holy Grail product in that category?
- Ingredients
- Does the product do what the packaging claims it will do?
- Does the product have added benefits not listed? What are they?
- Ease of use and product distribution
- Packaging and product functionality
- Innovation
- Scent
After months of deliberations and a few heated debates we are thrilled to announce the final winners of Editors’ Choice 2015.
Shampoo
- TYPE 2 – Elucence Moisture Benefits Shampoo
Clarifying Shampoo
Shampoo Bar
- TYPE 2 – None
- TYPE 3c – Jakeala Marshmallow Root Shampoo Bar
- TYPE 4 – Jakeala Marshmallow Root Shampoo Bar
Dry Shampoo
- TYPE 2 – Amika Perk Up Dry Shampoo
- TYPE 3 – DevaCurl No-Poo Quick Cleanser
- TYPE 3c – DevaCurl No-Poo Quick Cleanser
- TYPE 4 – None
Cleansing Conditioner
- TYPE 2 – NYC Curls The Curl Cleanser
- TYPE 3 – Unwash Bio-Cleansing Conditioner
Daily Conditioner
- TYPE 2 – U R Curly Quinoa Conditioner
- TYPE 3 – Curls Coconut Sublime Conditioner
Leave-In Conditioner
- TYPE 2 – Kinky-Curly Knot Today
Deep Conditioner
- TYPE 2 – Amika Nourishing Mask
Treatment
- TYPE 2 – MopTop Clarifying Rescue Treatment
Moisturizer
- TYPE 3c – Oyin Handmade Hair Dew
Styling Cream
- TYPE 3 – ISO Bouncy Créme
Styling Gel
- TYPE 3 – Oribe Curl Gloss
- TYPE 3c – As I Am Coil Defining Jelly
- TYPE 4 – Kinky-Curly Curling Custard
Cream Gel
- TYPE 2 – Redken Curvaceous Full Swirl
- TYPE 3 – Paul Mitchell Fast Form
- TYPE 3c – Ecoco Eco Curl ‘N Styling Cocktail
Frizz Fighter
- TYPE 3c – None
- TYPE 4 – None
Product to Cocktail
- TYPE 4 – Darshana Natural Indian Hair Oil
Smoothing or Straightening
Refresher
Finisher
- TYPE 2 – Amika Un.Done Texture Spray
- TYPE 3 – Ouidad Clear Control Pomade
- TYPE 4 – Darshana Natural Indian Hair Oil
Hairspray
- TYPE 2 – DevaCurl Flexible-Hold Hair Spray
- TYPE 3c – None
- TYPE 4 – None
Hair Oil
- TYPE 3c – Sunny Isle Jamaican Black Castor Oil
- TYPE 4 – Darshana Natural Indian Hair Oil
Styling Tool or Necessity
- TYPE 2 – DevaCurl Dryer and DevaFuser
- TYPE 3 – DevaCurl DevaTowel
- TYPE 3c – Curly Tee Towel Original Curly Tee Towel
Retexturizing Tool
- TYPE 2 – Amika Switch Kit Starter Set
- TYPE 3 – Amika Tourmaline Clip-Free Curler
- TYPE 3c – Curlformers Short & Wide Styling Kit
Hair Growth Product
- TYPE 3c – Jane Carter Solution Grow Great Hair
- TYPE 4 – Sunny Isle Jamaican Black Castor Oil
Mousse or Foam Product
- TYPE 2 – Pantene Pro-V No Crunch Curls Whip
- TYPE 4 – None
Shine Spray
- TYPE 2 – Sebastian Trilliant