Dear Ouidad: What is the best color product for naturally curly hair (specifically to cover gray”>?

A: With curly hair, the cuticle is more open and more porous, which allows it to take on more color but also can allow it to fade more quickly. Color should be semi-permanent which is more delicate. Since the cuticle is already more open, you don’t need a strong activator to break down the cuticle layer to accept color. Also to help seal in color, I recommend a glaze afterward to promote tone longevity and vibrancy.

BONUS QUESTION:

Dear Ouidad: PLEASE make your fabulous pomade in a larger size—I love it!

A: Currently we don’t offer pomade in a larger size, But, it’s a good idea.