Have you been eagerly looking for clues as to what Lorraine Massey’s been cooking up in her botanical kitchen? Going to CurlyWorld.com daily to see if the bomb has dropped yet? Clicking refresh 20 times in a row, just in case?
Yea, me too. So it is with great excitement that I report: it’s finally here! Lorraine Massey’s new curly hair product line, CurlyWorld, has released. Massey is the co-founder of Devachan salon and pioneer of the DevaCurl product line and CurlyWorld cutting technique, so it’s safe to say the curly community has been eager to see what she’s been working on. While it’s too soon to give you a full review (we do have products on the way”>, we did want to share what we know so far.
The line
The brand new line is described as “artisanal… crafted with Curlove & is deeply personal to Lorraine.” The motivation for the line is to “inspire a more natural and authentic relationship with the hair that you were born with.” In an interview with NaturallyCurly earlier this year, Massey shared that “This is a Curly Girl line that offers more natural ingredients with a lower pH. I’m going back to simplicity, back to the basic 3 steps. However, I do have quite a few new disruptive curl products and curl-centric implements in the works, all dedicated to making the lifestyle of curlies logically easier.”
The products
There are three products in the line, with a 4th on the way:
- Sham-Free Hair & Scalp Cleanser ($30 for 12 fL oz”> – A sulfate-free “dirt agent” that provides a “tingly fresh hydrodrench for every curl.”
- Terms & Conditions ($34 for 12 fL oz”> – An “all inclusive conditioner for every curl.”
- With or Without Hue ($34 for 12 fL oz”> – A “cool blue illuminating condiTONER” for naturally silver or dyed hair that banishes yellow and bl’orange tones.
- Leave-In Lover – This product is not yet listed on the site, but it I have seen it mentioned on Massey’s Instagram and in the other product descriptions as a “frizz-free conditioning shine gel.” Coming soon!
All of the products are made with pure coconut water, and I have not yet found an ingredients list but by zooming in on the photos it looks like they are all free of:
- Sulfates
- Silicones
- Glutens
- Parabens
- Mineral oil
- Synthetic fragrances
There’s one more ingredient on that list that I can’t make out, but I will update this article as I learn more.
The sulfate-and-silicone-free cleanser and conditioner are no surprise, as Massey is the mother of the Curly Girl Method, a method that discourages the use of those ingredients in curl care. Those of us who follow Massey closely will see the “condiTONER,” With or Without Hue, as the natural extension of the book Massey released this year, Silver Hair: A Handbook. All three products come in soft plastic bags with nozzles containing 12 fluid ounces. I can’t wait to learn more about the Leave-In Lover, and I expect this will be a multi-purpose leave-in and styler.
How to use them
Step 1. Cleanse or pre-cleanse
The Sham-Free Hair & Scalp Cleanser is meant to be used as the first step or pre-cleanse step in your routine. To cleanse, the instructions recommend applying just over the canopy of your wet hair, “allowing it to absorb. Add extra to fingertips and go direct to the scalp and massage well, gently removing dirt residue, sweat, or build up. Rinse.” To pre-cleanse, apply the product to dry hair instead.
Step 2. Condition
Terms & Conditions can be used as either a conditioner or a co-wash, or a leave-in, or a detangler. This line is all about the multi-use products! The instructions recommend that you apply a generous palmful (none of that quarter-sized amount stuff here”> to the canopy of your freshly cleansed hair. If you’re wondering, the canopy is the top layer of the hair. Next, you’ll “allow hair to absorb for a few minutes, then gently comb and glide fingers through to detangle and release knots. Rinse or use as a co-wash or a leave-in.”
Step 3. Tone
This product was formulated with botanically infused ingredients to address the hair concerns of highlighted, color-treated, candy-colored, and naturally silver hair. If you’ve ever lightened your hair, then you’ve probably experienced dryness, dullness, and orange or brassy tones. This condiTONER was made to moisturize and protect these unique needs. Before using it, do a strand test to check the tone for any damaged or over-processed hair. To use, after cleansing and conditioning apply a shallow palmful “over entire hair canopy or directly target brassy, yellow or bl’orange areas. Comb through with fingers then squeeze scrunch into the hair and allow to absorb for 2-5 minutes. Rinse thoroughly.”
Where you can get it
Right now, the products can be purchased from the CurlyWorld website. Purchasing all three will set you back nearly $100, so I personally would love to see sample sizes to try before you buy.
We will be publishing a comprehensive review by our contributor Lindsay Wilson, so you know it’s going to be thorough! Until then, we’d love to hear your first impressions in the comments below.
