KMS California has released three new products that people with textured hair will want to check out.
Style Boost is a foundation product — you put it on first before layering on your other products. In doing so, it helps hold your style for three times longer.
“It’s a fun, unique product,” says Paige Fadden, who handles media relations for KMS. “A lot of people cocktail it with KMS California’s Molding Paste, and it holds the hair longer,” she says.
Also new from the company is Color Vitality Shine and Shield for color-treated hair. It reduces frizz and offers shine, as well as protects the hair from heat styling. Special ingredients ensure color lasts longer, says Fadden.
Add Volume Body Build Detangler is a two-phase spray. It detangles and pumps up volume. “Spray it in after your shower and comb through with wide-toothed comb,” says Fadden. “It won’t weigh down curls. A lot of the girls in the office who have curly hair use this.
KMS California’s sister company, Goldwell, also has some new releases, in their Dual Senses Sun Reflects collection. After-Sun 60secTreatment is a quick deep treatment. After-Sun Hair & Body Shampoo cleanses and cares for the hair and skin. Leave-in Protect Spray protects hair from the effects of the sun, pool an sea water. And Leave-in Protect Shimmer-Gel gives and intense shimmery shine.
Tips from Edwin Johnson
On its own, apply Style Boost to wet hair and lightly diffused hair with a dryer. Great curl separation without a “crunchy feel” to the hair. For added softness apply Soft Wax through the hair once dry.
For a softer look with a looser curl/wave, apply style boost first to wet hair, then apply Silk Sheen Shaping Creme over top. Diffuse with a dryer for a soft hold.
For a firmer hold, apply Style Boost first to wet hair, ribbon the hair with your fingers and spray Curl Up Bounce Back Spray to each curl for a firm hold. Diffuse with dryer.
For Volume and big curls, apply Style Boost to wet hair. Distribute evenly with a large tooth comb. Add AddVolume Styling Foam and begin to round brush the hair in workable sub-sections. Create a curl with the round brush and then transfer the curled hair to cool around a velcro roller.
For smooth hair with volume at the roots, apply Style Boost to wet hair at the roots and then spray the ends with Flat Out Hot Pressed Spray. Blow dry with a large flat brush.
Tips from John Simpson
Prep your hair with dualsenses Sun Reflects Leave-in Protect Spray. Mist over the entire head and wide tooth comb through. This will provide aid in detangling, provide moisture that the curls loose so quickly in the summer, and even help detangle if you are getting out of the water.
Then apply a nickel size amount of DS Sun Reflects Leave-in Protect Shimmer Gel — the perfect foundation to tame the hair against frizz from the humidity and at the same time provide radiant shine!
