Toronto, ONT— For many years, people with curly hair have been looking for non-chemical ways to prevent their curls from shrinking. At a packed party at one of Toronto’s most exclusive clubs, Jonathan Torch, the creator and founder of Curly Hair Solutions and The Curly Hair Institute, unveiled his solution.
Torch introduced Extenzz, a non-chemical product that relaxes curls and prevents them from shrinking. By using the correct combing and styling techniques, Extenzz allows users to manipulate their curls into looser, well-defined, frizz-free curls without the look and feel of heavy oils.
“Over the years I’ve had a variety of clients, from all different ethnic groups, come into The Curly Hair Institute looking for natural, non-chemical ways to relax their textured hair,” Torch told the crowd of hairdressers, clients and media at Toronto’s Spoke Club. “After speaking with many people in the curly hair community, I began to develop a product that would fit their hair needs, no matter what their age or ethnic background.”
Torch says he spent years trying to find the ideal ingredient that could smooth the curls and keep the hair shiny and soft. After much trial and error, he said the answer turned out to be right in front of him: lecithin.
“It as a complete ‘aha’ moment,” Torch says. “It’s in all of my conditioners; it’s thick as tar and it makes the hair shiny.”
Extenzz is the latest innovation for Torch’s Curly Hair Solutions, a 100 percent silicone-free, natural hair care line. The line can be found in salons across North America and online at Curlmart and http://www.frizzoff.com.
Among the benefits of Extenzz, Torch says, are its ability to be reactivated with water and its ability to work on all curl types without a flaky, greasy feel.
The Jonathan Torch Curly Hair Institute is the first of its kind in North America. This groundbreaking endeavor is devoted exclusively to cutting, coloring, styling and conditioning every unique curl condition. This dedication to the art of curly hair continues to motivate Jonathan to continue developing more products for people with every curl type.
See Torch demonstrating Extenzz.
