Longevity is key in the hair industry, and CurlKeeper has maintained its position as an innovative brand leader since 2000, thanks to its founder, Jonathan Torch. As a salon owner, Torch was all too familiar with the common challenges faced by curly-haired consumers, whether they were trying to combat heat damage, improve shine, or pump up their hair volume.
After working with chemists and scientists, Torch developed a grade “A” solution to frizz with The Curl Keeper Original Liquid Styler. Thirty years later, CurlKeeper remains a manestay for the curly consumer who wants consistent, effective, and reliable products to build out their curly regimen, whether they have waves, curls, or coils. NaturallyCurly kicked off the new year by connecting with the CurlKeeper team to discuss the brand’s evolution and what products curlies should keep on hand this season.
What are a few words you would use to describe your brand?
Innovative, Authentic, and Empowering.
More curlies are transitioning to products that repair and restore their strands. What would you recommend they use from CurlKeeper?
Nobody wants to deal with damaged curls, and you need a solution that you can trust. We wanted to create a long-lasting solution to restore your curls, coils, and waves to their former glory. Whether you have color-treated or heat-damaged curls, our Rapid Hair Repair Treatment is excellent for all textures and curl types. Our treatment is lightweight and non-greasy, with ingredients like chamomile, marshmallow root, and slippery elm to restore your hair’s PH balance and add volume to limp curls.
Styling brushes gained popularity on social media as curlies sought easier and faster ways to detangle their hair. Why should they try the Flexy Brush?
The open cushion concept (which helps eliminate bacteria) is multifunctional and helps tackle several problem areas on wash day. Our Flexy Brush is perfect for detangling stubborn knots, clumping curls to achieve thick and bouncy curls, and cleansing the scalp from product build-up. It was designed to complement any curl texture and is strong, durable, and lightweight—it won’t snap or break!
A gel is a hallmark styler for any wash-and-go, so what inspired you to create it in a spray form?
We wanted to blend the convenience of a spray with the hold of a gel sans grease or flaking! Our Spray Gel helps to enhance your natural curls so you get the ultimate definition, volume, and shine. We formulated it with pro-vitamin B5 to be gentle, so you won’t get any product build-up or sticky residue while being strong enough to maintain your curls, coils, and waves in any weather.
The cutting-edge science and playful innovation of CurlKeeper’s products make them perfect for curly hair enthusiasts who want to feel confident in any season. Consistency is key for any curl regimen, and CurlKeeper is a brand you can always count on to deliver outstanding results. Which products will you be shopping for this season? Let us know in the comments!