Is it just us, or does it feel like most makeup has fallen under the “warm tones” category throughout the last decade? We keep an eye out for rosy pink lipsticks, bronze eyeshadow palettes, and bold blushes.
But, in the past few months—perhaps blame the Brat and office siren trends, or MAC’s relaunch of their ‘90s lipsticks—cool-toned makeup has made its comeback. As exciting as that is, cool-toned makeup is not always easy to master.
Depending on your skin’s undertones, you may want to approach this trend in different ways. “Warm skin tones can use more purple and gray tones, while cool skin tones can use more rosy and pink tones. Neutral skin tones can utilize either,” says Steve Kassajikian, Urban Decay’s Head of Artistry.
For Jeanine Lobell, celebrity makeup artist and founder of Neen, it’s all about finding colors that make your natural features pop. “Start by choosing shades with blue or pink bases that complement cool undertones and really make your complexion pop,” she says. “Balance your look by pairing cool-toned eyeshadows like icy blues or slate grays with soft, cool blush and lip colors.” Lobell also recommends icy blues and pastels for pale skin tones, plums and blue-pink shades for medium, and opting for sapphire blues and deep purples for deep skin tones.
If you’re curious about dipping a toe into this trend, starting with lipstick is the easiest way to begin, according to experts. “Specifically a lip liner,” says Kassajikian. “When it comes to eyes, incorporate a cool-toned eye pencil as a wing or in the waterline.” A good source of inspiration could be the ‘90s cool-toned smokey eyes—opt for cooler browns instead of bronze shades.
Here, find some of the best cool-toned makeup products on the market right now.
