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Home • Beautycon

Get Ready For Cool-Toned Makeup Looks This Fall

Goodbye, warm browns!
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Get Ready For Cool-Toned Makeup Looks This Fall
Johnathan Knowles/Getty Images
By Tatjana Freund · Updated September 12, 2024

Is it just us, or does it feel like most makeup has fallen under the “warm tones” category throughout the last decade? We keep an eye out for rosy pink lipsticks, bronze eyeshadow palettes, and bold blushes. 

But, in the past few months—perhaps blame the Brat and office siren trends, or MAC’s relaunch of their ‘90s lipsticks—cool-toned makeup has made its comeback. As exciting as that is, cool-toned makeup is not always easy to master. 

Depending on your skin’s undertones, you may want to approach this trend in different ways. “Warm skin tones can use more purple and gray tones, while cool skin tones can use more rosy and pink tones. Neutral skin tones can utilize either,” says Steve Kassajikian, Urban Decay’s Head of Artistry. 

For Jeanine Lobell, celebrity makeup artist and founder of Neen, it’s all about finding colors that make your natural features pop. “Start by choosing shades with blue or pink bases that complement cool undertones and really make your complexion pop,” she says. “Balance your look by pairing cool-toned eyeshadows like icy blues or slate grays with soft, cool blush and lip colors.” Lobell also recommends icy blues and pastels for pale skin tones, plums and blue-pink shades for medium, and opting for sapphire blues and deep purples for deep skin tones. 

If you’re curious about dipping a toe into this trend, starting with lipstick is the easiest way to begin, according to experts. “Specifically a lip liner,” says Kassajikian. “When it comes to eyes, incorporate a cool-toned eye pencil as a wing or in the waterline.” A good source of inspiration could be the ‘90s cool-toned smokey eyes—opt for cooler browns instead of bronze shades. 

Here, find some of the best cool-toned makeup products on the market right now. 

01
01 Neen The Ocean Trio Eyeshadow Palette
Available at We Are Neen
36 Shop Now
02
02 Urban Decay 24/7 Glide-On Waterproof Eyeliner Pencil in Smoke
Available at Sephora
23 Shop Now
03
03 Ami Cole Lid Joy Matte Liquid Eyeshadow in Los Angeles
Available at Sephora
16 Shop Now
04
04 Makeup Forever Artist Color Pencil in Endless Cacao
Available at Sephora
24 Shop Now
05
05 Makeup by Mario Master Mattes Eyeshadow Palette: The Neutrals
Available at Sephora
50 Shop Now
06
06 SKKN by Kim The Lip Gloss in Nude 01
Available at Skkn by Kim
25 Shop Now
07
07 MAC Lip Pencil in Stone
Available at MAC Cosmetics
25 Shop Now
08
08 Juvia’s Place The Violets Palette
Available at https://www.ulta.com/p/violets-palette-pimprod2014058?sku=2564700
15 Shop Now
09
09 Haus Labs Color Fuse Blush Powder in Dragon Fruit Daze
Available at Sephora
32 Shop Now
10
10 Jones Road The Best Eyeshadow in Ash
Available at Jones Road Beauty
25 Shop Now
11
11 Half Magic Chromaddiction Matte Eye Paint + Eyeliner in Off the Deep End
Available at Ulta
26 Shop Now
12
12 Kavyn Aucoin The Sculpting Contour Powder
Available at Blue Mercury
48 Shop Now
13
13 Isamaya Liplacq in Black Veil
Available at Isamaya
38 Shop Now