The wildfires that have swept through the Los Angeles area have had a profound impact: displacing thousands of people who have lost their homes. These individuals have not only lost their belongings but also their sense of stability and security. Additionally, businesses and beloved landmarks have been left to ashes.
As communities grapple and grieve with the traumatic experience, they need support and solidarity. Families are working tirelessly to rebuild, and local organizations are stepping in to provide aid. But the journey toward recovery is just beginning for them. Thankfully, beauty brands are stepping up their game, using their platforms to share resources, donating proceeds from sales, creating relief campaigns, and partnering with local charities.
From celebrity-loved brands like Sienna Naturals to initiatives like the Rhode Futures Foundation, here are the beauty brands giving back to LA wildfire victims.