Latinx brands have long made their presence known in beauty, from skincare and makeup to hair care—and more specifically, curly hair care. Some of our favorite brands, like Rizos Curls and Honey Baby Naturals, offer curly hair care lines dedicated to curls, coils, and waves while staying true to their Latin roots.
In celebration of Hispanic Heritage Month this year, let us introduce you to some must-try products to show support to Latinx-owned businesses. Ahead are 12 moisturizing, Latinx-owned curly products—just in time for your new fall routine.
1. Honey Baby Naturals Honey Glaze Hair Balm, $10.99
Combating shedding and breakage recently? Honey Baby Naturals’ Hair Balm is packed with avocado and moringa oil to protect and moisturize your hair. After styling, follow up with this melt-in-your-hand balm for a shiny finish.
2. Rizos Curls Curl Defining Cream, $21.99
Image Source: @rizoscurls
Definition and hold are here to stay with this styler. Enjoy every bit of moisture and volume with none of the crunch or frizz. You can read more about how Rizos Curls founder Julissa Prado built a beauty legacy here.
3. Mielle Organics Moisturizing Avocado Hair Milk, $10.00
A perfect reprieve for dryness and coily textures, this moisturizer is filled with organic moisturizing oils like avocado, jojoba, and aloe vera. Use the hair milk to hydrate your hair daily or as a refresher—you won’t regret it. It was rated Best of the Best in 2019 by NaturallyCurly and is one of my all time favs.
4. Beleza Natural’s Curl Sculpting Styling Cream, $22.90
Maintain curls that look and feel healthy with this well-rounded styling cream. The cream’s formula contains glycerin, which moisturizes and makes combing easier while clumping curls with a gel-like effect. Made with all textures in mind.
5. Emergencia Split Ends and Moisturizing Coconut Leave-In Conditioner, $5.99
Your new best friend for on-the-go leave-in action. Detangle, prevent split ends, and keep frizz at bay with this tropical-smelling spray.
6. Hause of Curls, Afro-Latina Y Tú T-Shirt, $35
Hause of Curls was founded by Sherly Tavarez, who wanted to create a brand that would help combat the stigma surrounding curly hair in the Latin community. Her trendy and adorable accessories, shirts, and swimsuits are the perfect way to wear your curls, coils, and waves proudly.
7. Hello Updo, Flora Silk Scrunchies, $32
Magdaline created Hello Updo to help improve the experience of wearing a hair tie on textured hair. Instead of having an accessory that pulls and tugs, she wanted an inclusive and effective option to accommodate smaller and fuller textures.
8. Rahua Aloe Vera Hair Mousse, $38
Say hello to voluminous hair with this nourishing mousse! Rahua has been tearing up the haircare scene courtesy of co-founder Fabian Lliguin and his wife Anna Ayers, who are Ecuadorian natives.
9. Ceremonia Guava Rescue Spray, $14.99
Image Source: @myceremonia
We love Ceremonia for its power-packed formulas, which include fruit-derived ingredients. These double as detanglers and heat protectors. Ceremonia founder Babba Rivera is the genius behind this brand, which focuses on celebrating Latin culture through sustainable practices.
10. Bomba Curls Forbidden Hair Mask, $28
Image Source: @bombacurls
Lulu Cordero is the Afro-Latina behind the bodacious Bomba Curls which was created when she needed homemade remedies to cure her severe traction alopecia. This award-winning forbidden hair mask is an advanced, deep conditioning treatment that helps restore curl elasticity, moisture, and shine.
11. Better Not Younger Superpower+ Advanced Hair Densifying Serum, $57
If you’re curly and suffering from thinning hair, look no further. Better Not Younger was founded by Venezuelan native Sonsoles Gonzales, who wanted to create many solutions for women over 40 struggling with various hair concerns.
12. OCOA Beauty Hydrating Curl Cream, $19.98
Ocoa Beauty is the brainchild of Dominican sisters Cory and Nicol. They wanted to stop the conversation around “pelo malo” and teach fellow Latinas how to properly care for their hair.
Which Latinx brand are you going to support this season? Let us know in the comments!