SUBSCRIBE
  • Home
  • Watch
  • 2024 Event
    • General Info
    • Presenters & Speakers
    • Tickets
    • Get in Touch
    • FAQ
  • Shop
  • TOPICS
        • CONCERNS

          • Frizz
          • Hair Growth
          • Hair Loss
          • Regimen
          • Scalp Care
        • CURL CARE

          • Braids & Protective Styles
          • Color
          • Haircuts
          • Hairstyles
          • Locs
          • Straightening
          • For Kids
          • For Men
        • LIFESTYLE

          • Business
          • Celebrities
          • Trends
  • PRODUCTS
    • Top Products
    • Cleansing
    • Ingredients
    • DIY Products
    • Hair Tools
    • Moisturizing
  • TEXTURE
        • FINE (1A-1C)
          Straight with minor waves.
        • WAVY (2A-2C)
          Forms a loose “S” very easily straightened
        • CURLY (3A-3C)
          Forms a definite “S” shaped like a corkscrew
        • COILY (4A-4C)
          Very tight curl when stretched creates an “S”
        • LOCS
          Hair intentionally matted to form "ropes"
        • QUIZ
          Take our quiz to learn your curl pattern
      • 1a
        1b
        1c
        2a
        2b
        2c
        3a
        3b
        3c
        4a
        4b
        4c
        Locs
        Discover your curl pattern, the best hairstyles and products just for you!
        Take the quiz now
  • TEXTURE TALES
  • TEXTURE ON THE RUNWAY
  • LEADERS IN CURL
  • BEST OF THE BEST 2024
  • ASK A CURL EXPERT
  • GET INVOLVED
Home • Ingredients

A Safe & Natural Hair Straightening Treatment I Can Trust

Share this Article
Getting your Trinity Audio player ready...
By ilead sayidagroup · Updated February 3, 2011
Megan before

Megan in all her natural curly glory

Like many of you out there, I was burned by the (dare I say it”> keratin treatment companies. We were all led astray with barely factual information and sub par results. CHI Enviro American Smoothing Treatment is a far, far cry from what we are used to. This treatment is completely natural and environmentally safe, being made of pearl, silk, and amino acids (amino acids are critical in many processes in your body, including being a key factor in building proteins”>.

CHI gave me the opportunity to have the treatment done and see for myself that CHI is the good guy in the market of smoothing treatments, and I will say that I am more than a little shocked and definitely a firm believer in this product. The process is fairly similar to other smoothing treatments, with a few major differences. For starters, when Rafael (CHI educator and stylist at Kent of Europe Salon in Austin, Texas”> took his flat iron to my hair, there were no gassy fumes choking me or making my eyes water. I actually didn’t even notice anything, until halfway through the process I noticed there was a little steam, which was the product leaving my hair. Rafael made me smell the product before he applied it, and I was surprised to smell vanilla, not harsh chemicals.

Megan after

Megan after her CHI Enviro American Smoothing Treatment

I was skeptical that a treatment with these ingredients could actually work in smoothing the frizz and loosening the curl, but CHI Enviro’s protein and amino acid complex allows temporary change in the structure of hair fibers, leaving hair easier to comb and hair that is silkier, smoother and shinier. The protein and amino acid complex is what allows the system to straighten the hair.

At this point, I felt relieved that I was actually getting what was promised to me, but starting to get nervous that it wouldn’t work well, and I would leave feeling underwhelmed. It is recommended to wait at least 24 hours before washing your hair after leaving the salon, and I was nervous about the “after” effects. After washing the treatment out, my hair had never looked shinier and healthier. I was stunned and excited, knowing that stylists and salon patrons around the globe could be safe when getting smoother hair. I told Rafael about the salons that were making stylists and clients wear gas masks, and we both agreed that this natural and safe treatment was a no-brainer.

I will keep you all updated on my journey with this product and let you know how it maintains. So far, so good. I am loving my soft, beach-y waves!

Find a CHI salon near you.